NEW MEXICO STATE UNIVERSITY

theRound up

5 x 2.5 Premium Front Page Ad(7.5 Sq Col. Inches $300)

Connect your organization to thousands of students, faculty and staff with The Round UpNOTE: The following publication is a promotional rate card published by The Round Up advertising department. This is not an editorial product.

The Round Up student newspaper has been the proud independent voice of the students of New Mexico State Univeristy since 1907. Staffed completely by stu-dents, The Round Up is a professional organization dedicated to serving the New Mexico State Univer-sity community. Through our daily online news operations and week-ly print edition, The Round

Up provides breaking news coverage as well as in-depth reporting on issues impor-tant to the NMSU commu-nity. The Round Up also provides affordable adver-tising opportunities to busi-nesses locally and nation-wide. College students are of-ten some of the biggest and most frequent spenders in a community. The Round Up reaches more than 10,000

students a week through our print edition and our web site receives more than 30,000 hits a month! The Round Up continues to be an effective means for businesses to reach expand-ing student markets. If you are looking to get your organization in front of thousands of students, faculty and staff, The Round Up is a true value. Our advertising prices have

remained stable for the past fi ve years and there has not been a better time to get your organization into The Round Up. Throughout this rate card you will fi nd information about prices, sizing and fre-quently asked advertising questions. As always, you can direct further questions to your marketing consul-tant or contact The Round Up advertising offi ce.

Fall 2011 print advertising rates still the lowest in town

Why does it cost more to ad-vertising in color in the print edition?

Just as with your offi ce or home printer it costs more to print in color. However, unlike many news-papers, we only charge for the color within your ad and not for the entire plate of color. You will fi nd that The Round Up’s color prices are some of the most competitive in the area.

Is graphic design included when I purchase an ad?

Yes, whenever you purchase an ad-vertisement in the print or online editions of The Round Up graphic design is included. Graphic design services are limited to two hours per ad.

Who owns the rights to an ad-vertisement designed by The Round Up?

The Round Up owns all rights to any advertisement designed by The Round Up staff. Organizations may not use ads designed by The Round Up in other publications or other advertising campaigns outside The Round Up.

Can I submit my own “print ready” ad?

Organizations are always welcome to submit their own ads that are “print ready.” Please contact the ad-vertising department before send-ing “print ready” ads to ensure all dimensions are correct.

When is the deadline to submit an advertising order?

The deadline for submitting adver-tising orders is a week and a half before print date. Speak to your marketing consultant for more in-formation.

Find even more advertising fre-quently asked questions at our web site, roundupads.com.

ADVERTISING FAQ’S

The Round Up is proud to announce that we are once again the best adver-tising deal in town. The 2010-11 academic year rates have just been an-nounced for print and on-line advertising. As the economy contin-ues to recover, advertis-ing in The Round Up will ensure your business is thriving. The Round Up gives your organization direct access to thousands of NMSU students, faculty and staff, some of the big-gest spenders in Las Cru-ces. Each year hundreds of businesses throughout Las Cruces benefi t from the exposure their organiza-tion receives from adver-tising in The Round Up. In fact in a recent NMSU stu-dent survey regarding The Round Up, more than 75 percent of responders said they pay close attention to the advertisements within The Round Up. The Round Up has sever-al different ways to adver-tise your business based on your specifi c needs. Our marketing consultants can advise you on what type of advertisements best fi t your business. The Round Up now has online and mobile applica-tion advertising opportu-

nities. Get your business in front of thousands of online and mobile readers by advertising online or on our mobile application for iPhone and Andriod users.

The Round Up has mar-keting consultants are available to advise your organization on the most effective ways to spend your advertising dollars.

Call 575.646.6397 or visit roundupads.com today to start advertising in The Round Up.

YOUR MARKETING CONSULTANT IS:

Color

Color

Black & White

LocalN

on ProfitN

ationalO

n Cam

pus

Black & White

Local AdvertiserA local advertiser is any business that has its principle business located in Las Cruces or surrounding area.

National AdvertiserA national advertiser is any organization that has operations throughout the country.

Non Profit AdvertiserA non profit organization is any organization that operates under a 501(c)3 status.

On Campus AdvertiserAn on-campus advertiser is any NMSU department, greek organization or NMSU recognized club.

$10 $14

$20

$10$5

$15

* all rates are quote per column inch

$7.50Political RateThis rate applies to any organization advertising a political event, candidate or election.

$14

$10$5

Political

5 x 8 Half Page Ad(40 Sq Col. Inches)Color: $560 B&W: $400

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1 Column (1.91 in.) 2 Columns (3.98 in.) 3 Columns (6.05 in.) 4 Columns (8.12 in.) 5 Columns (10.19 in.)

1 2 3 4 5 7 8 9 106

3 x 5 Ad(15 Sq Col. Inches)

Color: $210 B&W: $1504 x 5 Ad(20 Col. Inches) Color: $280 B&W: $200

2 x 3 Ad(6 Sq Col. Inches)

Color: $84 B&W: $60

All Rates Quoted at the Local Rate

Back PageFull Color

$1,600

Page Sponsorships

These special page spon-sorships are first come first serve and ensure your business or organization receives maximum expo-sure by placing your ad on one of our most popular pages. Ask your marketing consultant for more infor-mation about these special sponsorships.

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THe Round uP 2011 -2012 AdveRTISIng PolICIeS Space ReservationAll space reservation must be completed a week prior to publication date for both on-line and print advertising with the exception of commercials which must be reserved two weeks in advance. The Round Up does not guar-antee placement for ads received later than a week.

Electronic File Submission All logos, graphics, ad de-signs, etc. are to be emailed to design@nmsu.edu and are accepted in PDF, JPEG, TIFF & PSD Formats. All artwork for ads must be received no later than three days before publication for print ready ads and one week prior to publication for ads requiring design ser-vices.

Errors or Omissions Errors or omissions will be handled by the Advertising Manager. If the client ap-proves an advertisement with minor spelling and/or typo-graphical errors, The Round UP is not liable. Credit of equal value will be issued only if the error was commit-ted by The Round Up staff.

Graphic DesignGraphic design is included in the price of the advertise-ment and is created by The Round Up design staff. All

ads must be approved one week prior to publication. Graphic Use RightsAll rights for use of graphic content created by The Round Up is reserved for use only in The Round Up’s publications or web sites. Ads created by The Round Up may not be duplicated or used in other publications without expressed written authority of The Round Up.

Special InsertsAll inserts must be preprinted and provided by the client. Inserts must be mailed to Signature Offset Press 123 Westgate Street Las Cruces, New Mexico 88005 to the attention of The Round Up inserts. All inserts must be received no later than one week prior to publication date.

Right to Refuse The Round Up reserves the right to refuse any adver-tisement. A more extensive explanation of our right to re-fusal policy can be obtained by asking your marketing consultant.

Point of Contact & Inser-tion Orders All insertion orders will be electronically signed online by accessing The Round Up’s advertising manage-ment system. Official points

of contact are to be listed with The Round Up prior to signing any insertion order. The Round Up advertising staff will only discuss ad de-signs, billing issues and ad approvals with official points of contact as listed by the advertiser.

Ad Approval All ads must be approved three days prior to online or print publication date. If no one from The Round Up can reach an advertiser or official point of contact by 5PM on the third day prior to an ad running the scheduled ad will be canceled and the advertiser will be billed for 1/2 of the insertion order total.

Accepted Forms of Pay-mentThe Round Up accepts checks, money orders or credit cards. Cash will be ac-cepted only for classifieds.

InvoicingInvoices will be generated every two weeks with the invoice total due 30 days AFTER INVOICE WAS MAILED. ANY BALANCE REMAINING AFTER 30 DAYS WILL INCUR A 5% LATE FEE EVERY 30 DAYS THE BALANCE IS OUT-STANDING.

Enrollment Stats

Undergraduate

Total Campus Reach 21,789Average Student Age 23.77

Staff1,179

3,410

3,523

13,677

Faculty

Graduate

6,800Issues Printed every Thursday

28on Campus Pick up Points

17off Campus Pick up Points

Circulation Stats

AUGUST SEPTEMBER DECEMBEROCTOBER NOVEMBERS M T W T F S S M T W T F S S M T W T F SS M T W T F S S M T W T F S

1 2 3 4 5 6 1 2 3 4 5 1 2 3 1 2 3 1 7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 102 3 4 5 6 7 8 6 7 8 9 10 11 12

14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 179 10 11 12 13 14 15 13 14 15 16 17 18 19

21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 2416 17 18 19 20 21 22 20 21 22 23 24 25 26

28 29 30 31 25 26 27 28 29 30 25 26 27 28 29 30 3123 24 25 26 27 28 29 27 28 29 30 30 31

FALL 2011 PRINT CALENDAR

fall special issues

AUG

SEPT

Sept

OCT

SEPT

OCT

18

22

1

6

15

27

Back to School Aug. 18This issue will focus on incoming and returning students and everything they need to know about campus.

Financial Issue Sept. 22This issue will focus on ways to save money, covering everything from fi-nancial management classes to frugal spending-- will also include a coupon section

Breast Cancer Awarness Oct. 6This week will focus on events happening on campus to raise awareness for breast cancer. It will also feature NMSU’s Tough Enough to Wear Pink Campaign.

Homecoming Week Oct. 27Aggies will and our weekly issue will reflect the events that will be happening.

NOV

17Thanksgiving Issue Nov. 17This issue’s stories and designwill be themed around the Thanksgiving holiday.

Nightlife & Alcohol Sept. 1This special issue is geared towards students who are looking to enjoy the nightlife Las Cruces has to offer.

The Sex Issue Sept. 15Our most popular issue will explore topics surrounding sex.

Online AdvertisingRoundupdaily.com is New Mexico State University’s source for daily campus news, sports, arts and opinions. The Round Up has staff working around the clock keeping roundupdaily.com updated with the latest campus news. Advertise your business online and reach thousands of students each and everyday.

Incoming freshman and transfer students will soon get a taste of what NMSU campus life is all about.

Updated: August 1, 2011 - 11:32

New students prepare for dorm room life

With the return of NMSU students drawing closer and closer, local businesses are preparingfor the rush that comes along with the start of a new semester

Updated: August 1, 2011 - 11:32

Local businesses gear up for returning students

Monday 7/1/2011

Aggiefest, welcome back week, campus resouresUpdated: August 3

Aggie welcome back week kicks off with Aggiefest on August 14th. Information tables will beset up on the International Mall showcasing all academic departments, student services, organizations, clubs and campus resources.

2011-2012 Academic School YearWelcome back Aggies

Premier Top Ad: $350/mo or $15/day

Main Top Ad: $350/mo or $15/day

Main Side Ad:$450/mo or $25/day

Secondary Content Ad: $175/mo or $12/day 468px x 60px

Secondary Content Ad: $125/mo or $7/day 468px x 60px

Main Footer Ad: $250/mo or $10/day

728px x 90px

300px x 600px

728px x 90px

728px x 90px

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