June 19, 2020

8 Effective Digital Marketing Tips for Millennialsdigitalmarketingtrends.in/8-effective-digital-marketing-tips-for-millennials/

As Forbes has indicated in the past that by 2025 around 75 per cent of global workerswill be millennials.

With businesses in many sectors looking likely to have larger numbers of workersworking from home a new wave of development for these millennials will be on thehorizon.

Modernization surrounds us, the last generation was far less demanding, millennialsexpect developments in hardware, software, and applications continually.

However, the dynamic remains the same, and targeting them is still essential as theywill still significantly impact the strategies of companies marketing campaigns.

Digital marketing has become an unstoppable force, so brand awareness and marketingat them directly should still be a primary focus as the economy starts to open back up.

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The best way to look at millennials is that they are trendsetters. They are the benchmarkof whom to target with a structured digital marketing campaign to be successful.

So let’s take a look at benefits that can trigger your thoughts to use digital marketingeffectively to target millennials. There are various strategies and variations and anglesto enhance your brand and steadily increase your sales revenue.

Once the economy is showing signs of returning to a new normality, online sales and e-commerce are set to be even bigger go-to for people around the world who have gotused to lockdown and where employers now see the proof that a percentage of theirworkforce can work cheaper and equally effectively from home, saving on office spaceamongst other things. So expect the market to have even more products available topurchase in 2021. Set yourself up to take a piece of this ever-growing pie.

HIGH-QUALITY CONTENT – A MUST

A car may look amazing and catchy on the outside but we must remember it goesnowhere without the engine. Content-driven marketing is the spark-plug and the engineto a successful digital marketing campaign. You MUST engage your readers. Never inhuman history have some many had access to so much content and subject matter at theclick of a button, so we must first engage immediately and then educate them as quicklyas possible.

Providing ideas, suggestions and subsequent solutions are essential so they in-turn pastit on and review your information, this is crucial to your link building strategy thatdirectly affects your rankings. Use an SEO Company Australia to help avoid mundane

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content, as in this day and age it is an absolute NO-NO.

Some Suggestions

1. IMPACT HEADLINES

Just as our parents’ generation would react to the headline on the front of thenewspaper and could be decisive in which one they decided to buy, being creative andinformative is essential, but unlike the newspapers, there is no room for sensationalism,this generation doesn’t buy into that as easily.

2. YOUR SOCIAL MEDIA PRESENCE

Remember this is not a generic social marketing campaign that gets launched, and thenyou simply wait for results, selling your products and services targeting millennialsrequires other approaches.

With this generation typically two dynamics apply. The brand needs to appear that ithas a mutual interest in them (this is where your content has the opportunity if writtencorrectly to grab their attention).

Recommended read: Best Mobile Apps for Smart Entrepreneurs in 2020

Secondly, you are dealing with a different dynamic as this generation’s activity rates arefar higher and open to engagement and have become fixated with innovation, especiallyif you are marketing a niche product or new area, these are your target market but youmust ensure you concentrate on SEO, you can have the best website on the net butwithout high rankings, you do not get the traffic you can’t do link building on your ownuse an SEO Company.

3. START WITH PROMOTIONS

If you are open-minded and prepared to commit to a longer-term to break even, or lessprofit at the start of your growth cycle and focus on long-term strategies, then you’ll findmillennials tend to be reactional and opportunist. So, long-term brand awareness ismore than attainable by committing to this strategy.

Promotions and discounts can be extremely effective if your marketing strategy is on-point in drawing them to you originally, helping you create a loyal customer base, in-turn receiving good reviews and most importantly your new customers sharing yourinformation and increasing your outreach.

4. THE USE OF VISUAL GRAPHICS

High-resolution marketing bombards this generation constantly. The rise in recentyears of digital signage is a case and point of this.

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Attention to this aspect of a campaign is essential. Vivid imagery combined with yourengaging content gives you the best chance of success in this market.

Be sure to budget for this side and look hard for a competent designer to work alongsidewhoever is putting the marketing plan together, and think outside the box, be creative,and always remember the key is ‘ENGAGEMENT’ at every level.

5. TRANSPARENCY – YOU CAN’T HIDE FROM IT

Regardless of how big or small your brand is you stand to lose your customer basequickly if your products lack transparency. From notorious car emission cover-ups tomisleading labelling of food products, don’t risk it, there is too much informationavailable at the click of a button for you to lose your customers.

Sales and marketing tactics are commonplace and the market is saturated with them,Millennials prefer a more genuine, straightforward approach, think of how many peopleyou are socially linked to, you know how quickly negativity can spread and within 24-hours your brand has a nightmare on its hands.

6. MILLENNIAL CONSULTANTS – MAYBE

Now this may come across as being obvious to you, but some of the smartest designersand developers out there today are not in-fact millennial age, they are younger thanthat, they are teenagers.

Think of the benefits this could hold to hire a younger designer. They will have ideasthat are not constrained by previous experiences, they will be looking to build theirportfolios so are likely to work cheaper for you and they have come into this alongsideall the latest design software that has come to the market.

Recommended read: Top 5 Mistakes of a Novice Content Marketer

The downside is can they relate to the millennial? If you have a small team, remember,‘WORK TOGETHER’ if someone is too young and doesn’t appeal then go for amillennial who understands their particular market more, but be prepared to pay ahigher price, there is sublime talent everywhere, don’t make a quick decision, shoparound.

7. PHILANTHROPY IS A GROWING TREND

Philanthropy is a global juggernaut moving at a much faster pace than in the previousgeneration and post COVID-19 will play an even bigger part in a global society.

Millennials will undoubtedly look upon a business favourably if they are associated witha good cause. Remember if you are involved in Philanthropy or donate to a cause, don’tjust advertise it – WRITE ABOUT IT, inform your reader base, this will naturallyincrease your outreach.

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8. KEEPING IT SIMPLE

A trapdoor that businesses can fall into is balancing engagement and informationoverload.

There are too many options available to people today where heavy content immediatelypushes them away onto the plethora of other sites that have appeared with the samekeyword search they just conducted.

Always have a click option for your information, so you promote yourself but you arenot forcing the issue.

Conclusion

A clever strategy once you have decided on your digital marketing approach is not to gointo it all-at-once, try testing it on small pockets of specific criteria millennials beforegoing into a full-scale outreach.

Try not to assume, and always react to user feedback, you are entering an ever-changingmarketplace and millennials are the ones reacting, pushing and moving it forward, solisten to them, tweak and adjust accordingly, assumption today will be your biggest

enemy. Good luck.

Watch Video At: https://youtu.be/CLh2bgqqlw4

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