Sporting GoodsQUICK TIPS FOR MARKETING TO MILLENNIALS

WITH BRANDS AND ATHLETES THAT BELIEVE IN SOMETHING

Align

Capture Millennials through belief-based branding.

They want a brand experience that is emotional and

engaging, and also makes their lives better in some

way. Millennials are more likely to choose brands that

see the world the same way they do and brands they

believe are making the world a better place.

You can align with brands and athletes that stand for

something and promote those values and beliefs.

THE EXPERIENCEPersonalize

With Millennials on the rise and so many businesses

competing for shoppers’ attention, it’s important you are

making your customers feel appreciated and valued.

By collecting and using customer data, you can create

targeted marketing campaigns for Millennials based on

their different interests.

For example, you can send emails to the customers who

have bought soccer cleats from you in the past and let

them know when the newest soccer equipment comes in.

USE SOCIAL MEDIAActively

Millennials use social media constantly and for many

different purposes. Make your presence known and

engage with them on different social media channels.

Promote your new products, brands, and athletes who

are sponsored by your brands on sites like Twitter,

Instagram, and Facebook. Search related hashtags and

start conversations with your customers. You can even

make them feel special by posting a picture of them.

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