Ed Schipuleschipul@schipul.com www.schipul.com // www.brandtobedetermined.com

The business of Online Marketing:What you need to know NOW!

What we’ll talk about...

•Playing the recession

•Middle Management is Clueless about Social Media

•Personal Branding

http://flickr.com/photos/eschipul/2985119274

Traditional advertising is in a comaPlaying the recession

What does work now?

• Pay-Per-Click - works but volume is down- http://adwords.google.com - http://searchmarketing.yahoo.com

• Ad networks - psychographic targeting- Adbrite - www.adbrite.com- Federated Media - www.federatedmedia.net

• Facebook advertising - too good to be true- www.facebook.com/ads

Playing the recession

Social Media and Real World interaction

• Social Media Marketing- Online Public Relations- New WOMM (brand evangelists)

• Physical events - face-to-face time

Playing the recession

www.flickr.com/photos/eschipul/2561315154/www.carolinecollective.cc

Middle Management is clueless about Social Media

???????????

+

???????????(Your Millenials don’t get it)

How old are your Millenials?Millennials and Middle Management

2002 2003 2004 2006Freshman25 today

Senior29 today

Freshman24 today

Senior28 today

Freshman23 today

Senior27 today

Freshman21 today

Senior25 today

30 years + = CLUELESS21-29 years = In the know

What is the problem here?Millennials and Middle Management

$$$

???

$$$

Grow your Personal BrandsPersonal Branding

What can I do?

• Build your personal brand

• Participate in Social Networks

• Stay close to billable work

• Be humble (arrogant people suck)

Actionable steps

What can my agency do?

• Relationships - build and maintain

• Recurring revenue

• Retrain, retool and recruit

• Get rid of dead weight NOW

• Charge for creative

Actionable steps

Thanks for being here!

Ed Schipul

Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

http://www.flickr.com/photos/deneyterrio/2095590563/