Marketing To Millennials: Tips From Jeff Kamikow

Millennials make up the largest consumer group and their numbers grow every single day. It's important that for your brand to incorporate strategies that'll appeal to this group. With that in mind, let's go over some marketing tips geared towards the millennial crowd!

It's a fact that millennials make up majority of the share of mobile users and they prefer apps, web browsing and social media channels for communication. That means your brand needs to ensure it's optimized for mobile exposure plus your mobile-friendliness is also ranked by Google.

Mobile Optimization

Of all the new ways to communicate, Snapchat continues to grow and appeal to millennials. Marketers can develop creative ways to incorporate their brand message through videos, text overlays, drawing and filters to excite viewers. Snapchat gives millennials a quick and fun way to experience your brand, so get creative!

Embrace Snapchat

Your brand must have a personality that reflects the values and lifestyle that millennials. According to digital marketing expert Jeff Kamikow, millennials are attracted to brands that have personality and flair, so incorporating a strong character associated with your brand image, you are more likely to attract millennials.

Have Personality

All consumers, especially millennials, are attuned to 'realness' and that can go a long way in terms of branding and marketing. With that in mind, your brand should be as transparent as possible to generate trust and authenticity. If you make a mistake, address it, if you are having success, highlight it.

Transparency

Like mentioned earlier, the use of Snapchat among millennials is high and so it the use of other social networks. Your brand needs to ensure it has other social networking profiles to connect with millennials and all other consumers. Make sure you have profiles on Facebook, Twitter, Instagram, Pinterest and YouTube.

Connect

This next tip goes hand-in-hand with connecting to your audience – your brand will need to interact and communicate with your audience on a personal level. Create conversational posts on your social media accounts and reply back to the users to generate social value.

Interact