HUGH'S 12 STEP

on REAL ESTATE MARKETING to MILLENNIALS

"6 Ways Millennials Want

to Connect with Realtors" 

JESSICAGUIDE

by: IN YOUR POCKET MEDIA

LITTLE BLACK

BOOK

THANKS FOR DOWNLOADING THISTWELVE STEP GUIDE ON REALESTATE MARKETING TOMILLENNIALS.

After numerous emails and noticing the samequestion plastered in every Facebook group weare a part of, we realized that it was about timesomeone put together a complete list ofrecommended WAYS to connect withMillennials, when it came to Real Estate.

We have included the resources that wepersonally use and love so you can feel confidentchoosing and using any of the options in thisPDF.

We really hope you enjoy this GUIDE and find itextremely useful!

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LET'S GET STARTED

Choose your adventure...

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Page 4 ........... Your Website

Page 5 ........... Your Social Media

Page 7 ............ Email Campaigns

Page 8 ........... Millennials Tools

Page 10 ......... Webinars

Below, we’ve broken down each of these thingswith the top tips and tools we recommend formaking them happen. Also included are somehelpful links to give you even more info. Weknow it’s a lot, so try not to be too overwhelmed.

The important thing is that you make a decisionand go with it.

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Y O U R W E B S I T E

1 Information

Millennials want information; they crave it. They want to beeducated about a process before they make the finaldecision. This is especially true when buying a house. Theywatched the housing market crash, and they have been gun-

shy about entering the market. So how do you turn thataround? You educate them until they can’t take in anotherpiece of information.

The easiest way to do that is to let your website do the workfor you. Create a page on your website that exclusively catersto first-time homebuyers. Include a list of frequently askedquestions, useful infographics and links to articles written byyou that will feed first-time homebuyers information.

2 Freebies

Include a free report about the home-buying process thatthey can download after providing an email address. This notonly gives you a list of potential leads, but it gives theprospect all the information they want in one place. Givethem the information they are looking for, and you will pavethe way to becoming their trusted real estate adviser.

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Y O U R S O C I A L M E D I A

3 Create A Connection

The millennial generation is all about connecting on socialmedia, and they love to share what is going on in their lives.When you first meet a new client, find out which socialmedia platform is important to them and connect withthem there. (It may not be Facebook!)

If it’s possible to do within their favorite social media site, addthem to a custom list so you can easily find out what they aretalking about. The goal here is to clue into what they aretalking about during the homebuying process, the struggles,the issues and the questions. This will help you anticipatetheir needs, which will make you look like a super star agent.

Our favourite easy-to-use tools for this purpose are:

HootSuite, OnlyPult and Sprout Social

These tools will allow you to schedule your Social Mediaposts, easily respond to comments, monitor #hashtagsmonitor their effectiveness, and and measure your resultsbased on each unique post you send out.

4 Social Media Tools

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Y O U R S O C I A L M E D I A

5 Your Content

1. Post about Your Neighbourhood. This both markets yourarea to prospective residents, and it also shows your passionand knowledge of where you are selling homes.

2. Post about Events in Your Neighbourhood. Show howwonderful your city culture is. Post about local events inyour town. If you’re going to a neighbourly event, tell yourFans, and invite them to join you.

3. Show you Care About Your Clients. The new clients knowwho they are, and it shows prospective homebuyers thatyou genuinely care and follow up.

4. Use Geo-targeted ads. You can use promoted posts, forexample, to get your great Facebook posts seen by otherFacebookers in your geographic target market.

And lastly,

5. Post Your Listings. The 80/20 rule. That is - post 80% ofyour content about lifestyles, customer interests, and otherupdates; post 20% of your content about you and yourproduct. This keeps your social media social, and engaging.

Once you've decided on a tool to manage your content, you'llneed some great strategic ideas. Here are a few suggestions:

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E M A I L C A M P A I G N S

6 Why Email is King

When millennials give you an email address, dazzle themwith an automated email drip campaign. Send importanthomebuying tips, but don’t make it all about real estate.

Other ideas that are useful to millennial homebuyers includeinformation about the schools, good restaurants in the areaor local interest groups they can join.

Millennials don’t compartmentalize areas of their lives whenthey are searching for a home. They are going to want toknow whether the area will fit their overall lifestyle, so showthem that it will by providing them with useful informationabout the area.

Our favourite easy-to-use tools for this purpose are:

Mailchimp — This is a community favorite, because of thenice design and easy-to-use interface.

7 Email Tools

Aweber — This is easily a second best for me if I wasn’t withMailchimp.

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M I L L E N N I A L T O O L S

8 Mobile Apps

This is the generation that uses an app foreverything. When you meet with them, givethem a list of apps they can use during thehomebuying process, and they will feel like youreally understand what they need during thistime in their lives.

9 App Tools

Ideas for apps include: realtor.com (unless you have your ownbranded app), Homesnap, My Nest, DocuSign, CrimeMapping and Mortgage Calculator.

If there is a cost to purchasing the apps, then buy the app forthem. Millennials like to feel special, and this small gesturewill go a long way.

Our favourite easy-to-use tools for this purpose are:

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M I L L E N N I A L T O O L S

10 Spreadsheets & Checklists

In addition to apps, provide them with spreadsheets andchecklists that will help them during the homebuyingprocess.

By giving them these tools, it will show millennials that youunderstand their needs, which will make you look like theexpert real estate agent!

Millennials are so connected to technology, whether throughemail, social media or texting, that it seems like they alwayshave a phone or tablet in their hands. It is important for youas the agent to set communication expectations upfrontwhen you first meet with millennials.

Ask them how they like to communicate and whether theyprefer a phone call, email or text. Let them know your hoursand your turn time for responding.

Let them know if they text or email at a late hour, you willrespond first thing in the morning. By setting theseexpectations upfront, they won’t feel disappointed by yourcommunication, and you won’t feel irritated by those late-

night texts or emails!

Communications TIP:

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W E B I N A R S

11 Educate Your Audience

Remember in the late 1990s and early 2000s, when first-timehomebuyer seminars were all the rage and would drive realestate leads? The seminars fell off as the information becamemore readily available on the Internet.

Go where your millennial clients are and offer first-timehomebuyer webinars. This will give prospects theopportunity to get to know you and will help build trust inchoosing you as their real estate agent. Millennials want tobe educated, and they turn to the Internet to get thateducation. Impress them from the beginning by offeringthem a webinar that caters to their needs!

Millennials are the current first-time homebuyerdemographic that help to drive the real estate market. Weneed them in the market to keep it moving forward.

Millennials can be seen as a challenging group to work with,

but I think it is because they are misunderstood. Get to knowtheir generation, what they like and don’t like, theirpurchasing behavior and how they operate. Mostimportantly, cater to their love of technology and their needfor information. Doing this will earn their trust, and you willbe known in your area as the Realtor for the millennialgeneration!

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W E B I N A R S

12 Record and Edit Your Webinar

You need to have access to software that will help you recordyour Webinar content and videos.

Here’s the setup I recommend for Mac users:

Powerpoint or Keynote to create the slideshow presentation.

Screenflow to record and edit the videos.

Here’s the setup I recommend for PC users:

Powerpoint to create the slideshow presentation.

Camtasia to record and edit the videos.

External microphones (nice, but not required as long as youcan record audio directly through your computer):

Blue Yeti

BOOK

THANKS FOR READING THISTWELVE STEP GUIDE!

I hope it has helped youmove closer to enhancingyour Real Estate Marketingefforts.

If you’d like share with ushow it’s helped you, feelfree to email me or sendme a tweet.

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