5 Social Media Optimization (SMO) Strategies that works

Social Media Optimization or SMO is rated among one of the best internet marketing techniquesthat businesses have benefitted from. The sole aim of SMO is to attract large numbers of targetedvisitors to a website. SMO helps websites to gain from a particular niche on the internet. Similar toother internet marketing techniques, SMO too has some excellent strategies that business canadopt.

Create Videos:

There are several people who use YouTube regularly and these days it has become a great searchengine. Creating an interesting video about the service or product is a great move. Tagging thevideo with main keywords will make it easy for peoples to search the website. The next step is to linkto the video to the main website where the original video is loaded. Similarly presentations can becreated and posted on SlideShare and Docstoc.

Blogs & Press Releases:

Creating blogs and posting press releases that will link visitors directly to the original website is asmart SMO strategy. It is important that all the media, videos and images are embedded into thepress release pages and blogs. It is important to tag the press releases with appropriate keyword.The content on these pages should also be rich in keyword so that they can easily appear in the toprankings of search engine results.

Content Sharing:

The content that is created should interest and influence the readers in a way that they would wantto share it with people on their network. This is considered as viral marketing where the message isspread through the use of networking on social and professional websites such as Facebook,LinkedIn, MySpace and Twitter. This type of marketing results in exponential growth of trafficvisiting the website and in turn increase in the leads and sales.

Profiles on Social Media Sites:

Having accounts on popular social and professional networks will help businesses promote theirservices. It is important to give importance to the title of the profile and the header, which shouldhave target keywords so that the profiles get higher rankings on search engine results. Building afollowing on social networks helps the profile getting indexed by search engines easily.

Making use of Social Influencers:

There are quite a number of influential websites and blogs that present news and analysis ofbusinesses and their products. When submitting content on these sites it is important to make surethat the content is precise and makes a connection with the core audience of these portals. The morerelevant the content the better are the chances of it getting published. This is also helpful in caseswhere the product has not been covered by other news sources.

SMO has emerged as a very influential internet marketing tool that helps business attract hugevolumes of traffic within a short span of time and also gives rise to viral marketing. The best deal ofmaking use of SMO marketing is that most of the visitors attracted to the website belong to thesame niche market.

"Today businesses are looking forward to reap benefits from SMO marketing techniques. To get thebest benefits of SMO, it is better to take the help of an experienced SMO and SEO service provider".

SMO services helping businesses gain the mosttraction in the online market place out of this newand exciting internet marketing technique.