TRAINING & CERTIFICATION - SkillzLearn · TRAINING & CERTIFICATION LEARN WHAT WORKS!! ... Social Media Optimization & Marketing (SMO & SMM) SEM & PPC with Google Adwords SEO or Search

1 www.skillzlearn.com

Digital Marketing CourseTRAINING & CERTIFICATION

LEARN WHAT WORKS!!

Online Self-paced Learning Courses Classroom and Live online CoursesWeekday & Weekend Batches

2www.skillzlearn.com

“to learn Digital Marketing with

practical training of Tools and Techniques

for Business and Career growth”


Course Details

Number of Modules: 18

Number of Classes: 2-3 per

week

Classroom Hours: 100 hours (3 Months)

Online Course Recordings:80 Hours

Training Centers: Gurgaon, Delhi, Bangalore

LIVE instructor led Online Classes available


Certifications Offered

CERTIFIED

Google Adwords

CERTIFIED

Hootsuite

CERTIFIED

Skillz Learn

CERTIFIED

Facebook blueprint

CERTIFIED

Hubspot

CERTIFIED

Google Analytics


Our Trainers

VIVEK KUMAR

Co-Founder & Lead Digital Marketing TrainerVivek Kumar is an IIT Delhi alumni, a passionate Entrepreneur, Digital Marketing Trainer and Consultant. He has more than 8 years of expe-rience in domain of SEM, PPC, Social Media Marketing, Programmatic Buying, Web Analytics, Email Marketing, Conversion Rate Optimization. He successfully managed digital marketing campaigns for both startups and MNCs across the globe.


Student Testimonials

SACHIN TANEJAProfessional Marketing

I would like to thank Vivek for being such a wonderful men-tor. He has guided me very briefly in learning every con-cepts of Digital Marketing. He holds thorough knowledge of the subject and has a right flair of teaching, I wish him all the best.

RITU GANDHISocial Media Marketing Manager

It’s was a good experience to enrolled in a course that provide practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course

NITIN RAOFinal year Student, B.Tech

I enrolled in Skillzlearn course in 2016, I got complete the-oretical as well as practical knowledge about digital mar-keting. Study material provided by them are highly precise & beneficial for me. Skillzlearn provide 100% job assis-tance after completion of training.


Training Modules

DigitalMarketingOverview

Website Planning and Management

Social Media Optimization & Marketing

(SMO & SMM)

SEM & PPC with

Google Adwords

SEO or Search Engine Optimization

Google AnalyticsWeb & Mobile

01 03 05

02 04 06

$

SEO


Content Marketing

Conversion Rate Optimization (CRO)

Google Adsense & Blogging

Mobile Marketing

Email Marketing

Marketing Automation

Ecommerce Marketing

Digital Marketing Strategy

Affiliate Marketing

Programmatic Advertising

Inbound Marketing

Growth Hacking

07

13

09

15

11

17

08

14

10

16

12

18


Training Methodology

Tests & Interview

Live Projects

Training

FoundationLearn subject matter concepts through class-room, LIVE on-line & self paced learning videos

1000s of questions & participation in quiz for both certification exams & Job interviews

Work on real-time projects from our clients and get a hands-on experience

Get trained on industry specific tools & techniques. Learn from case studies & best practices

Appear for certification exams and pass the exams with flying colours to become Job ready

Certification

Jobs &

Interview


Course Features

OurCore

Elements

0601

02

0304

05

Learn from IIT Alumni & Indus-try Experts

24/7 access tocourse through Website/Mobile App

Exposure on LIVE projects & Industry specific tools

Internships & Job

Assistance

Industry relevant Certifications & preparation

JOB

Forums, discussions, Chat & instant query resolution


Course Curriculam

$

Module 1: Digital Marketing Overview

Module 2: Website Planning & Management

• Understanding Marketing & Digital Marketing

• 4 Ps of Marketing & Marketing Mix• Digital Marketing Process: visibility,

traffic, leads, engagement, retention, evaluation

• Digital Marketing vs Traditional Market-ing

• Inbound Marketing vs Outbound Mar-keting

• Measurement Matrix & Buying Funnel• Digital Marketing: Benefits, Landscape,

Trends & priciples

• Types of websites• Domain, extensions, servers & hosting• Website Planning, Mockups & Wire-

framing• Market research & competitor evalua-

tion• Case Study: Best & worst website ex-

amples• UI, UX & Conversion Optimized Design• Understanding CMS & Wordpress • Tools to measure & evaluate websites


• Social media Platforms• Social Media Campaigns/Advertising• Social Listening & Monitoring• Social Media Management Platforms• Social Media Automation• Social Media Analytics Platforms• Online Reputation Management (ORM)• Community Building• Influencer Marketing

Wordpress • Themes, Plugins & Widgets• Dashboard: Pages, Posts, comments,

media, settings etc.• Customization & content Management• Internal Linking & Embedding

Module 3: Social Media Optimization & Marketing (SMO & SMM)

Social Media Platforms: Facebook • Facebook Glossary• Pages, Groups & Communities• Facebook Ads Manager & Business

Manager• Facebook AD Campaigns: All Types• Facebook Pixel & conversion Tracking• Optimizing the Page & Posts• Instant Articles or IAs• Tips & Tricks


Social Media Platforms: Instagram • Understanding Hashtags• Types of viral content on Instagram• Increasing Followers and comments• Optimizing Posts and Stories• Instagram Ads• Tips & Tricks

Social Media Platforms: YouTube • Video Marketing• Setting up and configuring a Channel• Understanding YouTube creative Studio• Optimizing Channel and Videos• YouTube video AD Campaigns & Targeting• Content creation Tools• Keyword research & Youtube Analytics• Tips & Tricks

Social Media Platforms: Twitter • Twitter Glossary• Keywords, Hashtags & Searches• Tweets, Lists, Followers & Moments• Apps & Analytics• Twitter AD Campaigns• Twitter content strategy• Tips & Tricks

Social Media Platforms: LinkedIn • Profile, Pages, Groups• LinkedIn Content Strategy• LinkedIn search, connections & Leads• LinkedIn Ads & Analytics• Tips & Tricks


Module 4 : Search Engine Optimization(SEO)Off Page SEO • Domain Metrics: DA, PA, TF, CF, Spam Score• Link Juice & Equity: Do’s & Don’ts• Types & Quality of Backlinks• Popular Link Building Techniques• Duplicate Content & Content dissemination• White hat, black hat & grey hat techniques• Penalties, disavow, broken links etc.• Competitor Analysis & Ranking• Tips & Tricks

• Important SEO terminologies• Search Engines, SERP & Algorithms• Keyword Research• User intent, traffic Types & Target Niche• On Page SEO Techniques• Off Page SEO techniques• Local SEO techniques• Technical SEO Techniques• SEO Tools & Platforms• Spam, Penalties and Hacking

SEO

On Page SEO • Keyword research & keyword placement• Title, meta description, keyword, header Tags, alt text etc.• Website verification & webmasters setup• Internal Linking, Anchor Text• Content guidelines for different pages• URL code & optimization• Sitemaps and Robots.txt • Optimizing for Crawling, Indexing• Rich snippets and Data markup

Technical SEO • Page Speed & Caching• Mobile Readiness & responsiveness• Website security, SSL& content protection

Local SEO • Google, Yahoo, Bing Maps listing• NAP & H Cards• Google Places optimization• Local Citation, Classifieds & Map

pointers


Module 5: SEM & PPC with Google Adwords

• Online Advertising Ecosystem & Important terminologies• Search Network vs Display Network• Organic vs Paid Results• Types of campaigns & ADs• Keyword Research • Platforms: Google Adwords, Bing ADs, Yahoo ADs• Placements, Networks & AD inventory• Quality Score, AD Rank, Auction/Bidding, CTR etc.• Campaign building & Management• Bid Management & Real-time bidding (RTB)• AD Review, Diagnosis & Conversion Tracking• Remarketing

Campaign Creation & Management: Search Network • Creating different types of campaigns• Keywords: Search Queries & Match Types• Account Structure: Campaigns, ADgroups & Ads• AD Copy, Relevance & Landing Page content• Display URL vs Destination URLs• Settings: Location, Devices, schedule, AD extensions

etc.• Audience Targeting: Interests, Keywords, Topics, de-

mographics, remarketing & placement based• Display AD designs, AD gallery & responsiveness• Manual & automatic bidding strategies• CPC, CPA, CPI, CPM, ROAS etc.• Campaign Tracking & UTM Parameters

Optimization, Tracking & Measurement • Understanding Reports & Dashboards • Increasing CTR & Quality Score• CTAs & CPC• Using Reports & metrics to improve performance• Analyzing Remarketing & custom audiences• Analyzing & improving conversions


• Introduction & Data Collection methods• Google Analytics Account structure• Working methodology, Cookie tracking &

Website readiness• Setting up & configuring Google Analytics

Account• Setting up Goals, Events, Channels, conversions• Setting up Filters & connecting other Plat-

forms• Web Traffic & User Insights• Reports: Real-time, Audience, Behavior,

Acquisition & conversion• Audience Analysis & Refinement in Strategy• Dashboards, Segmentations, Annotations,

Reporting• Best Practices in Analytics

Module 6 : Google Analytics: Web & Mobile

Module 7 : Content Marketing

• Content Marketing Strategy• Content creation Guidelines: visual & written• The art of Story Telling• Basics of Neuro Marketing• Content: SEO, Social Media, Ads, Email etc.• Trends, Alerts & competitive intelligence• Content Marketing Principles & Tactics• Content Repurpose & scheduled interaction• Content Marketing for B2B• Outreach & Influencer Tools• KPIs, Goals, Metrics, Budget & Measurement


Module 8: Google Adsense And Blogging

• Account creation & Approval Process• Getting your website Adsense ready• Understanding Google Adsense UI• Tips & Tricks: Approval, Traffic, Clicks,

Revenue• AD Placements, Keywords insertion &

Finding Niche• Optimized themes and plugins to en-

hance Revenue

Module 9: Email Marketing

• Types of Email Marketing• List building Tactics, Forms & Pop-ups• Segmentation and Subscribers Management• Campaign Type: Regular, Auto responders,

A/B Testing• Email Design: Content, Subject Line, CTAs etc.• Tips & Tricks to reduce spam & increase conversions• Email Service Provider: Mailchimp & More• Email Analytics & Integration with Digital Assets• GDPR & Legal Requirements


Module 10: Affilate Maketing

• Introduction to Affiliate Marketing• Affiliate Marketing Framework• 2-Tier: Partnerships & 3-Tier Ecosystem• Understanding SSP & DSP• Affiliate vs Referral• Affiliate Approval Process• Different ways to generate Revenues• Best Practices for Affiliate Marketing• Affiliate Marketing secrets• Top Affiliate Networks

Module 11: E-Commerce Marketing

• Ecommerce Websites: Do’s & Don’ts• Promotion methods: SEO, Social Media, Paid

Ads, Email, Affiliate marketing, marketplaces, Influencer marketing

• Ecommerce Marketing Planning & Strategy• Customer retention & insights• CRM, B2C Ecommerce marketing• Future Trends• ROI, Goals, conversions & Measurement


Module 12: Inbound Marketing

Module 13: Conversion Rate Optimization (CRO)

• Inbound Marketing vs Outbound Marketing• Inbound Methodology: Attract, Convert, Close &

Delight• Audience & Channel Persona• SEO, Design, Content, Blogs, Social Media for

Inbound• Best Practices & content with purpose• Using Hubspot and other inbound marketing

Tools

• Understanding Leads & Conversion Types• AIDA, Persuasion & Information scent• Understanding Visitor goals & Customer Persona• Marketing Message, Microcopy & Copywriting• Landing Pages: Elements, Types, Design & technical

considerations• A/B Testing• Leads: Funnel, Generation, Nurturing, Conversion &

Management• 3 key Factors in Conversion Rate Optimization• CRO with SEO, Social media, Paid search, email &

Analytics


Module 14: Mobile Marketing

Module 15: Marketing Automation

• Mobile Apps: Optimization & Installs• Mobile Advertising• Mobile Responsiveness, Mobile First & Mobile Only• Mobile Squeeze Pages• SMS Marketing & QR Codes• Proximity Marketing• NCF, Bluetooth, Geo & Hyper Local Marketing• Whatsapp, Instagram & More• Integrated Mobile Strategy• Mobile Strategy insights

• Benefits: increased Engagement, Reduced Sales cycle, increased conversions

• Leads: Funnel, Generation, Nurturing, Con-version & Management

• Triggers & Series• Drip Campaigns• Nurture Campaigns• Measurement & Attribution• Customer Journey• Automation Tools: Email, Social Media, Messenger


Module 16: Programmatic Advertising

Module 18: Growth Hacking

Module 17: Integrated Digital Marketing Strategy

• Programmatic: Buying, uses & media• Programmatic: Channels & custom Audiences• Programmatic: Video, Mobile & Apps• Advanced & Real-time Targeting• Publishers, Advertisers & Marketplaces• DMP, RTB- DSP and SSP• Behavioral Targeting• Programmatic Workflow• First party Data & Third-Party Data• Targeting: Impression, Audience & customer

based• AD Frauds: Types, estimates & solution

• Growth Hacking: Basics, Definition & Role• Growth Hacking Process• Famous Growth Hacking Case Studies• Attraction Hacks• Activation Hacks• Retention Hacks• Channel Persona• REAP (Amplification) hacks + Lean Iterations• Ready to use Growth hacking Tips & Tricks

• Integrated Marketing Plan• Digital Marketing Mix, Budgeting & ROI• KPIs, Reports & Analysis


Our Course Categories (100+Courses)

Mobile & Software

Agile & Scrum Cloud Computing

Digital Marketing

Big Data

&

Analytics

UX UI designProject Managment

Cyber Security

HR, Soft skills &

Personality

Development

Artificial Intelligence

SAP & ERP

Training

Machine Learningand

Development

Business productivityTools

+(91) 8800226570

[email protected]

Insta Office, 25 b, Sector 32,

Gurugram, Haryana 122003

No.343, 9th Main, Sector-7,

HSR layout, Bangalore

560102 (Next to Karnataka

ATM)

Contact Us

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TRAINING & CERTIFICATION - SkillzLearn · TRAINING & CERTIFICATION LEARN WHAT WORKS!! ... Social Media Optimization & Marketing (SMO & SMM) SEM & PPC with Google Adwords SEO or Search