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SMO By : Rohit Agarwal ( IMM Delhi)

SMO ( Social Media Optimization ) Digital Marketing

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SMOBy : Rohit Agarwal ( IMM Delhi)

WEEBLYWHAT IS WEEBLY?Weebly is a web-hosting service featuring a drag-and-drop website builder. Its the first service that allows everyone to easily create a high quality website. Today, Weebly has helped millions of people ; entrepreneurs, business owners, teachers, artists and more to start something that is uniquely their own.

WEEBLYWeebly was founded by college friends David, Dan and Chris.They saw how difficult it was for their friends to put their work online so they teamed up to build the first service that allows anyone to start their own business or put their business online in order to reach the global market.Through weebly one can create its own website with featured and unique themes without any technical experience and sell its products or services.

WEEBLYWeebly is a platform that allows anyone to start and grow an online business with curated website templates, powerful ecommerce and integrated marketing. More than 40 million entrepreneurs around the world use Weebly to grow their customer base, fuel sales and market their idea.Weebly offers a range of pricing options, including free and premium consumer plans.

GHOST

Ghost is an invite only video and television platform that connects people like you, your friends, family, talented individuals, super-fans, and video content creators to one platform. You  can appear and/ or then disappear and become a ghost, or you can become widely popular and build a following and fan base.

GHOSTIf you are a passionate artist or content creator that’s willing to work hard to be successful and earn a living, this is the platform for you.If you are  looking for stellar, new content to watch, share and listen to, this is the platform for you.If you are looking to share special moments on camera with close family and friends, this a platform for you too.

GHOST

BLOGGERBlogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003.Blogger allows its users to use their own domain free of charge.Basically Blogger is a person who keeps a web log published on a webpage, also called weblog.Blogging is a way to run a business. A blog is just a website. It allows you to communicate with an audience and spread a message. Today, many people are running their entire businesses on blogs.

BLOGGERFEATURES

WEB STANDARDS-COMPLIANT TEMPLATESINDIVIDUAL ARCHIVE PAGES FOR POSTS, COMMENTS, AND POSTING BY EMAILINTERFACE LANGUAGE IN FRENCH, ITALIAN, GERMAN AND SPANISHIMPROVED IMAGE HANDLINGRAW HTML COVERSIONADDING LOCATION TO POSTS VIA GEOTAGGINGVERTICAL RE-SIZING OF THE POST EDITOR. THE SIZE IS SAVED IN A PER-USER, PER-BLOG PREFERENCELINK EDITING IN COMPOSE MODE.

INSTAGRAMInstagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take pictures and videos and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.

FeaturesUsers can upload photographs and short videos, follow other users' feeds.

In December 2013, Instagram added a feature named Instagram Direct that allows users to send photos only to a specific user or group of users, rather than having it be viewable by all.On October 29, 2015, Instagram announced that it would allow advertisers to buy carousel ads to expose company brands to more people.On May 31, 2016, Instagram announced the launch of new tools for business accounts, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself.

Instagram Stories

On August 2, 2016, Instagram launched a new feature called Instagram Stories. Instagram Stories allows users to share photos and videos, which will disappear after 24 hours and won’t appear on the user's profile grid or in their feed

TUMBLRTumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Yahoo! Since 2013.The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs.

Blog management

Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, video, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Queue: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.[25]

Tags: For each post a user creates, they are able to help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search up posts with the tag #picture.HTML editing: Tumblr allows users to edit their blog's theme HTML coding to control the appearance of their blog. Users are also able to use a custom domain name for their blog.

FacebookFacebook is a social networking service launched on February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area.

Owner of the facebookMark Elliot Zuckerberg (born May 14, 1984) is an American programmer, Internet entrepreneur, executive, and philanthropist. He is the chairman, chief executive officer, and co-founder of social networking website Facebook. His net worth is estimated to be US $55.3 billion as of October 2016, ranking him as the 5th richest person in the world.

Features and Tools News Feed Friends Wall Timeline Reactions (latest) Messages and inbox Notifications Groups Like Share Post

Twitter Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app. Twitter is based in San Francisco and has more than 25 offices around the world. It was one of the ten most-visited websites and has been described as "the SMS of the Internet". As of March 2016, Twitter has more than 310 million monthly active users.

Jack Dorsey (born November 19, 1976) is an American computer programmer and internet entrepreneur widely known as a co-founder and CEO of Twitter

Tools Tweet Followers Following In twitter Videos can be share, blogs

can also write. Messages Notification

Pinterest

Pinterest is a web and mobile application company that operates a photo sharing website. Registration is required for use. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp.Pinterest CEO Ben Silbermann summarized the company as a "catalog of ideas," rather than as a social network, that inspires users to "go out and do that thing.

Pinterest is a free website that requires registration to use.Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members.

Features and Tools1. Viraltag :- With ViralTag, you can browse from a preselected set of images or upload your own and schedule to Pinterest as well as Twitter, Facebook, and others.2. Pingroupie :-Find group boards on Pinterest where you can join and contribute. PinGroupie has options for sorting boards by popularity so you can quickly see those with the biggest following, or most pins or likes.

3.Pin Alert :-Receive email notifications whenever someone pins something from your website or the website of a competitor.Tools from Pinterest allow you to quite fully integrate your Pinterest presence with your website. The five widgets that Pinterest offers:Pin It Button – allows people to pin things from your website.Follow Button – allows people to follow you on Pinterest from your website.Pin Widget – lets you embed one of your pins on your site.Profile Widget – displays up to 30 of your latest pins on your site.Board Widget – displays up to 30 of your favorite board’s latest pins.