1a transmedia tools for visioning v2 w instructor notes

Transmedia Tools for Visioning

Pre-Exercise: Think for a Moment

•What was the last way you learned about an organization you care about?•How long did it take you to form your opinion? •Has the organization taken you along for the ride?


Sharing VisionTransmedia Tools for Visioning


Resume from the early 2000’s: Jesse, a

dynamic business leader and manager, indicates skills with

Microsoft Word


Bridging the Belief Gap

The Quickie Website

•As a startup venture you need to mobilize resources, including volunteer hours, dollars, advice, and connections. •To do this you will quickly and constantly need to prove that you’re “real.”•Digital Tools are aimed at accelerating your ability to demonstrate presence and bridge the belief gap.


What establishes presence?

The Quickie Website

•Testimonials •Volunteers and supporters•Web and Social Media Presence—make everything a story (transparency)•Programs and meetings amplified through the net•Surveys and assessments•Leveraged gatherings (ie, viral parties)


Digital Real Estate Basics

The Quickie Website

•Buy Domain:• www.yourname.com•www.name.com•www.GoDaddy.com

•Evaluate Ownership•WHOIS: www.networksolutions/whois•www.namechk.com


(Because if you don’t own it…)


Build it because they will come.•You need a website. Fast.•Many tools exist to build fast, representative sites. We like Weebly.•Weebly is free to start, lots of functions, and easy to make look professional.•Try it out. Or check out a weebly-built site: www.nycfellowship.com


Get to know your audience•People want conversation, not lectures•First rule of any conversation: know who you are talking to•Survey tools help gather information•Wufoo, a survey tool, can help you build a quick and flexible platform•Try it out – it is free at first, and premium is great.


Keep tabs on you-know-who•Don’t lose track of the people who visited you – tie in your surveys with a CRM•Customer Relationship Manager tools abound – free ones too. Key is to enable data portability.•Highrise is one such service with a freemium model and Wufoo integration•Doorbell is great too


Tell compelling stories via presentations•Presentations are a way to structure a story and share that story with many people•Put your presentations online – either just the slides, or sound too•One service that does this is Slideshare.net•If you want to go interactive, prezi.com is an interesting alternative


And use the Social Networks (you know)


Images? Download and Spruce


Need a logo? You can bid on it


Most important, update (we like Posterous).


Workshop: Establish Presence

The Quickie Website

•Set up a weebly page for a project•Set up a wufoo survey and embed in your weebly•Find and download an image from the web and edit it using picnic•Flip a video or snap a picture and send to one of your sites through posterous, and post to weebly site•Establish a Doorbell account with bcc’ing, and forward several project related emails to account•Do something we didn’t think of……


Share?

The Quickie Website

Your Site Here


And remember: if you’re not online…

The Quickie Website

• Key is to bridge the credibility gap.

• Best way to do that: Show, don’t Tell

• Questions?

Documents

1a transmedia tools for visioning v2 w instructor notes