Theo Blanco

CEO Riksmedia, Sweden

Market – Trends - Needs

• Solutions to enable presence where the audience are

• Increase Return Of Investment

Approach

• Add new platform to the portfolio

• Local presence for national players

• Develop the local advertising market

• New revenue stream

Mobile Loyalty advertising platform

• National to hyper-local

• Cross media packaging

• New ad format (rich media, responsive design to support all platforms)

• Cost efficient DIY (Do It

Yourself) campaign tool

• Adaptive business models

• Search engine

• Social & interactive media

• GEO targeted ad

Chance to win a trip to New YorkProvide your answer HERE!

Buy a new bike get free service in your local store – get directions HERE!

NA

TIO

NA

LH

YP

ER

-LO

CA

L

Demo

Riksmedia