WAN-IFRA 2014

  • View
    1.628

  • Download
    1

Embed Size (px)

Text of WAN-IFRA 2014

  1. 1. Future of Newspapers Innovation Opportunities June 2014 Turin, Italy
  2. 2. Amy Webb: 3 Things 1. Digital Media Futurist. Founder + CEO of Webbmedia Group, a digital strategy agency. 3. Trends for the World Association of Newspapers and News Publishers. Three opportunities for innovation within your organizations. 2. Online News Association. Former board of directors, conference organizer.
  3. 3. Story
  4. 4. Your Future
  5. 5. In three acts
  6. 6. Can you build a better thermostat? 1 Act One
  7. 7. In 2005, New Media Companies Barely Registered Dont worry. Google needs journalism more than consumers need Google.
  8. 8. But they were growing.....
  9. 9. courtesy of eTeknix
  10. 10. 2.34 billion
  11. 11. The nest: 3 things 1. Its very pretty. 2. Control the temperature. 3. Learns your behavior.
  12. 12. Consumers Excited!
  13. 13. Climate Activists Excited!
  14. 14. 90 Countries
  15. 15. How does this inform your work as an editor or publisher?
  16. 16. Google Calendar
  17. 17. Google Now
  18. 18. HUNGRY?
  19. 19. Google is the invisible information layer we rely on more each day. Soon, our society will not be able to function without Google.
  20. 20. Must a product fail in order to fulll its destiny?
  21. 21. How can newspapers fulll their destinies in the next 10 years?
  22. 22. (Segue for Act 2...)
  23. 23. Why This Matters Your Future = Like Google, news organizations must also become invisible and visible information layers that we cannot live without. What is your Nest?
  24. 24. Newspapers become technology companies. 2 Act Two
  25. 25. Think about how news content is distributed
  26. 26. The most successful media companies dont produce any news
  27. 27. Acquisitions, Partnerships = opportunity
  28. 28. webbmediagroup.com Cue ($50 million) virtual personal assistant PrimeSense ($345 million) semiconductors Topsy ($200 million) analytics Waze ($966 million) crowdsourced GPS navigation Flutter ($40 million) gesture recognition tech Boston Dynamics robotics Nest Labs Inc ($3.2 billion) connected home DeepMind Technologies ($650 million) articial intelligence Wavii ($30 million) natural language processing Nokia ($7.2 billion) mobile phone unit Yammer ($1.2 billion) social networking Skype ($8.5 billion) telecommunications Xobni ($40 million) CRM Qwiki ($50 million) automated video production Tumblr ($1.1 billion) blogging Summly ($30 million) news summarization Oculus VR ($2 billion) virtual reality tech Instagram ($1 billion) photo sharing WhatsApp ($19 billion) mobile instant messaging Bluen Labs ($80 million) social analytics TweetDeck ($40 million) desktop client Goodreads social network IMDB movie database Patch.com majority stake transferred to investment company Hale Global Who Owns What 10.0 The New Media Landscape in 2014 Newsweek sold to IBT Media Boston Globe sold at a loss Storyful news aggregation Dow Jones news corporation Myspace sold at a loss Size of bubble corresponds to the number of overall acquisitions and partnerships. Examples are notable deals. you can download the full chart after
  29. 29. Historic Evolution of a media company
  30. 30. highlights..... Platform First Digital First Tech First Pre-Internet Era Early Internet Era Future Internet Era Single Platform (newspaper, TV) Traditional Platform (newspaper, TV) + Web, Social and Mobile Media Tech Stack Focuses on legacy media content Focuses on multimedia content Focuses on building/ acquiring the tech that powers multimedia content Relies on traditional advertising, word of mouth and social obligations to subscribe/ watch/ listen Reacts to changes in search algorithms Anticipates and plans for changes to search algorithms Relies on traditional advertising, word of mouth and social obligations to subscribe/ watch/ listen Reacts to changes in social media platforms Anticipates and course-corrects for major changes in social media partners Optimizes traditional content creation workows Optimizes digital content creation workows Optimizes all content distribution workows Develops content for the legacy media channel Develops content for the device Develops content for the consumer experience Customizes content via location Customizes content via responsive design Personalizes content for the individual consumer Anticipates competition from other media companies Anticipates competition from traditional and new media companies Anticipates competition from external digital networks, algorithms, content marketing, search engine marketing Monetizes the platform it offers Monetizes the content it is creating and its platform offerings Monetizes the technology, processes, audience and data it is creating webbmediagroup.com The Evolution of a Media Company For each category above, plot your media company using this spectrum. What does this tell you about your organizations future?
  31. 31. Platform First Digital First Tech First Pre-Internet Era Early Internet Era Future Internet Era Single Platform (newspaper, TV) Traditional Platform (newspaper, TV) + Web, Social and Mobile Media Tech Stack Focused on legacy media content Focused on multimedia content Focused on building/ acquiring the tech that powers multimedia content Optimizes traditional news workows Optimizes digital content creation workows Optimizes all content distribution workows Develops content for the legacy media channel Develops content for the device Develops content for the consumer experience Customizes content via location Customizes content via responsive design Personalizes content for the individual consumer Monetizes the platform it oers Monetizes the content it is creating and its platform oerings Monetizes the technology, processes, audience and data it is creating
  32. 32. Case Study: VOX
  33. 33. Tech Stack Denition: Layers of components used to create an application or provide a service.
  34. 34. Tech Stack
  35. 35. Tech Stack
  36. 36. Tech Stack
  37. 37. Newsroom Tech Stack
  38. 38. Voxs Media Stack Platform for digital-native authoring and distribution. Native format for real-time news coverage. Liveblogging platform that uses Amazons Cloudfront CDN in S3 requests.
  39. 39. Which helped Vox create a new kind of digital storytelling template
  40. 40. Cards
  41. 41. Google Now Cards
  42. 42. Glass Environment
  43. 43. Response to smaller screen size and desire for sharable nuggets
  44. 44. Which is a bad design environment for longer NEWS stories
  45. 45. But! Cards are a good design template for NEWS explainers
  46. 46. Platform First Digital First Tech First Pre-Internet Era Early Internet Era Future Internet Era Single Platform (newspaper, TV) Traditional Platform (newspaper, TV) + Web, Social and Mobile Media Tech Stack Focused on legacy media content Focused on multimedia content Focused on building/ acquiring the tech that powers multimedia content Optimizes traditional news workows Optimizes digital content creation workows Optimizes all content distribution workows Develops content for the legacy media channel Develops content for the device Develops content for the consumer experience Customizes content via location Customizes content via responsive design Personalizes content for the individual consumer Monetizes the platform it oers Monetizes the content it is creating and its platform oerings Monetizes the technology, processes, audience and data it is creating
  47. 47. digital rst tech rst
  48. 48. digital rst describes a workow and an integration that should be a part of every journalism operation.
  49. 49. Current News Story Dimensions Digital LEGACY mobile, web, social, app, database, etc. newspaper, TV broadcast, radio broadcast Long Short
  50. 50. great UI design a great experience
  51. 51. Consumer Future Story Dimensions App or HTML5? Screen size? Home location? New location? Work location? Commuting? At the gym? Eating dinner? Lean forward? Lean back? Driving? Jogging? Researching? Looking for social media posts? Trending for her? Will she engage? New content recommendation?
  52. 52. Why This Matters Your Future = Your news organization must transition into tech a organization that also produces exceptional content. You must build or acquire, and develop true partnerships.
  53. 53. News organizations must anchor our future tech communities. 3 Act Three
  54. 54. Conuence of... Research universities R&D labs (government, commercial) Highly educated workforce Wealth (venture capital, angels) Highly engaged businesses who want to innovate, collaborate and test new ideas
  55. 55. Tech & Innovation Hubs Worldwide
  56. 56. They just lack a community anchor .....and a Niche
  57. 57. London new global hub for cyber security
  58. 58. Report on stories Adapt tech for storytelling Near-Term Guardian Benets...
  59. 59. Long-Term Guardian Benets... Smarter, tech savvy workforce R&D for news products Extended collaborations as tech diaspora spreads
  60. 60. London new global hub for bitcoin
  61. 61. Report on stories Opportunity to own this hot topic Near-Term FT Benets...
  62. 62. Long-Term Guardian Benets... New FT prot center R&D Experiment with new payment systems for FT news products Extended collaborations as tech diaspora spreads
  63. 63. Why This Matters Your Future = The future of news innovation hinges on creative partnerships. Newspapers should be the tech anchors in their communities, as well as a trusted source of news.
  64. 64. Epilogue How to future-proof your newsroom
  65. 65. Does your project

Search related