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Design For Startups beta
John Woo U X D I R E C T O R
Opportunities - Challenges - Practice at IW
Opportunities - Challenges - Practice at IW
• Industry trends
• Types of startups
• Value of design
Opportunities - Challenges - Practice at IW
Trend #1: Technology-driven companies give the way to product-driven companies.
Technology-driven
Product-driven
Product-driven
Product-driven
Product-driven
Product-driven
Product-driven
Product-driven
Product-driven
Product-driven
Opportunities - Challenges - Practice at IW
Trend #2: More platform resources can be leveraged than ever before.
Opportunities - Challenges - Practice at IW
Trend #3: Design plays a key role in a product-driven company.
CEO/ Product Manager
User Experience Designer
CTO + 7 more engineers
A Lean Startup
Opportunities - Challenges - Practice at IW
Design empowers startups to succeed faster and easier.
Traditionally design intensive
Differentiation
Risk reduction
Fast iteration
Scalability
Product leadership
Areas of startup
Value of design
Traditionally lack of design
Rediscovery
Break-through
Differentiation
Risk reduction
Product leadership
Opportunities - Challenges - Practice at IW
New design thinking values design in the mind of entrepreneurs.
Opportunities - Challenges - Practice at IW
• Designers
• process and methods
• Faith and confidence
Opportunities - Challenges - Practice at IW
The designers needed are who will fight and grow up with the startup.
Opportunities - Challenges - Practice at IW
A designer can and should do much more than the job description.
Design
Tech
Business
By A-Wing翼
Opportunities - Challenges - Practice at IW
The process and methods needed are not “the standard ones” but “the effective ones”.
Opportunities - Challenges - Practice at IW
Design with data; design with users. The new design approaches rock.
Opportunities - Challenges - Practice at IW
Design is a choice, which is about faith and confidence.
Before Wandoujia Wandoujia 1.0 Wandoujia 2.0
Opportunities - Challenges - Practice at IW
• Product design
• UX community
• Design stories
Opportunities - Challenges - Practice at IW
Design takes a whole team. Wash the brains.
Functions Marketing messages
Performance
Cost Functions
Cost
Experience/UI
User characteristics
Opportunities - Challenges - Practice at IW
Design fast but also explore more.
Goal Solution
Opportunities - Challenges - Practice at IW
Design with users by collecting their data and making them speak.
Opportunities - Challenges - Practice at IW
Leveraging the internal and external wisdom makes a strong UX community.
The environment impacts people’s attitudes, behaviors and culture.
Design For Startups [email protected] weibo.com/uxworks
