UX and Design Thinking for Startups

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Hi, User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them. I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles. My 7 UX Principles: Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible. So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups. I hope that you enjoy the slides and please, give me your feedback. Best Regards, Rafel Daron Twitter: rafaeldaron Email: rafaeldaron@gmail.com


  • UX & Design Thinking for Startups Understanding & Designing Business Rafael Daron UX & Service Designer @rafaeldaron rafaeldaron@gmail.com
  • - Master in Service Design, Politecnico di Milano, IT - Specialist in Interaction Design, Faber Ludens, BR - Bachelor in Information System, UNISEP, BR - UX & Service Designer at Beta-i, Lisbon, PT - UX & Service Designer at MediaEngine, Milan, IT - Interaction Designer at C.E.S.A.R., Sorocaba, BR - User Experience at CISS, Dois Vizinhos, BR - Teacher at UNISEP, Dois Vizinhos, BR About me
  • What is wrong here?
  • What is wrong here?
  • And here? What is wrong?
  • And how about that?
  • They insist!
  • Please, dont do that at home!
  • Essential Attractive Practical Innovator Flexible People Focus Smart 7 UX Principles To the best experience
  • 1 Exploration
  • 2 Ideation
  • If you want to have good ideas you must have many ideas Linus Pauling
  • Dont be shy! Have crazy and absurd ideas.
  • 3 Prototype
  • MVP / MVS
  • Case: Conecta
  • Case: Conecta
  • Case: Conecta
  • Case: Conecta
  • 4 Experimentation
  • Paper Prototyping Ltia
  • Give to real customers.
  • They liked to use? They will buy? Ask feedback.
  • Fail Often to Succeed Sooner IDEO
  • THANK YOU! Rafael Daron UX & Service Designer @rafaeldaron rafaeldaron@gmail.com