Interaction Design for fast-paced Startups

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Talk given at Web 2.0 Expo Berlin: Twice the Speed and Half the Cost - Basics of Interaction Design for Fast-Paced Startups, by Gregor Hochmuth (www.dotgrex.com)

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  • 1. Twice the Speed& Half the Cost Interaction Design for fast-paced StartupsGreg HochmuthNovember 6, 2007 zoo-m.comWeb 2.0 Expo Berlin

2. In the context of this talk,Design is about defining how yourusers interact with your product,based on your understanding ofwho they are, why they use andwhat they want to achieve. 3. Misconceptions Cost Process Expertise 4. Easier Habits 5. Easier Habits Code it first,design later 6. Easier Habits Feature creep 7. Easier Habits Not knowing your users 8. Design is the difference between 9. Design is the difference between& 10. Design is the difference between&& 11. Good Design doesnt have to mean pretty 12. Good Design doesnt have to mean pretty 13. Good Design doesnt have to mean pretty 14. ... and pretty is NOT the same as good design. 15. Good Design, you say?I know it when I see it.-- Your boss 16. Good Design, you say?I know it when I see it. 17. ... Its when you dont see it. 18. But you cant make a cake just by looking at a picture. 19. So, how do you make good design? 20. #1 21. #1 KNOW 22. #1 YOUR 23. #1USERS 24. > UCG Users, Context, Goals. 25. Who they are What they want to accomplish What context they are in What constraints they face Who else is involved What methods they use today What words do they use Ask Why 5 times 26. User Research 27. User Research? ...You dont have time for this.< Your VC 28. Me, interview people? Your leaddeveloper> 29. the real benefits Avoids the Elastic user Help you answer design questions Bring everyone on the same page Create a shared understanding 30. When you talk to people There is a difference between what people do and what people say Watch for Post-Its What do they use? People love to talk about themselves 31. #1. Know your users, know their goals#2 32. People dont want features,they want outcomes. -- Jason Fried, 37signals 33. #1. Know your users, know their goals#2. Turn your features into stories 34. #1. Know your users, know their goals#2. Turn your features into stories#3 35. TEST 36. TEST WHILE ITSCHEAP 37. Paper is cheap. Code is expensive. (just like dead documentation) 38. Paper to Product Tips for testing The less polished, the better The secret life of PowerPoint Wizard of Oz technique Dont make people pretend to be someone else Resources www.paperprototyping.com/ www.alistapart.com/articles/paperprototyping www.uie.com/articles/prototyping_tips/ 39. Paper to Product Tips for testing The less polished, the better The secret life of PowerPoint Wizard of Oz technique Dont make people pretend to be someone else 40. #1. Know your users, know their goals#2. Turn your features into stories#3. Test while its cheap 41. Summary Design for your users, not for yourself Know who your users are, why they will use your product, and what youre helping them accomplish Maximize shared understanding 42. Get everyone involved 43. Be visual & Keep making stuff 44. Have Fun together 45. Extra Goodies (not enough time during Expo Presentation) DESIGN ISSUES THAT GET OVERLOOKED TOO OFTEN 46. Web Readability 47. Writing for the Web www.useit.com/papers/webwriting/ 48. First Experiences and Expectations 49. First Experiences & ExpectationsThe 5-second test 50. First Experiences & ExpectationsThe 5-second test www.uie.com/articles/five_second_test/ 51. First Experiences & Expectations10 seconds before [click!]5 seconds after30 seconds (2-3 pages) 5 minutes...1 week later...Talking to a friend 52. Do you have a storyfor each of those moments?Have you really thought aboutthe context of your users at that point? 53. Thanks. 54. Thanks. Get in touch atgrex@cs.stanford.eduPsst! web2expo@mento.info 55. Photo Credits! by * Beezy * http://www.flickr.com/photos/53085837@N00/52666083 by e v i l http://www.flickr.com/photos/91738385@N00/331663300 Collected using FlickrStorm: www.zoo-m.com/flickr-storm/ 56. Photo Credits! by josef.stuefer http://www.flickr.com/photos/20375052@N00/8173741 by Milovan http://www.flickr.com/photos/ikero/382108642/ Collected using FlickrStorm: www.zoo-m.com/flickr-storm/

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