Design For Startups - Jan Miksovsky

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    20-Aug-2015

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  1. 1. User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience,Cozi
  2. 2. Bare-bones design can be successful
    • Home page, 2010
    First home page, 1998
  3. 3. Design determines what the productIS
  4. 4. Can you design?
  5. 5. Can you designwell?
  6. 6. Finding a great designer
  7. 7. Design starts by talking with users Photo: Hobvias Sudoneighm
  8. 8. Need finding
  9. 9. Ideation
  10. 10. Pretty Photoshop
  11. 11. Create the simplest thing that could possibly work
  12. 12. Create the simplest thing that could possibly work
  13. 13. Create the simplest thing that could possibly work
  14. 14. Even a great designer will miss 25% of the time
  15. 15. Iterate September 2006
    • Example?
  16. 16. Iterate December 2006
  17. 17. Iterate February 2008
  18. 18. Iterate March 2008
  19. 19. Iterate June 2008
  20. 20. Iterate August 2009
  21. 21. Iterate June 2010
  22. 22. Iterate August 2010
  23. 23. Iterate September 9, 2010
  24. 24. Iterate September 30, 2010
  25. 25. Designs that dont ship are meaningless 404 Error The page cannot be found
  26. 26. Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel
  27. 27. Bucket testing (A/B testing)
  28. 28. ROI of design
    • Its impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.
    • Leveraging Business Value: How ROI Changes User Experience, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue
  29. 29. Design requires trust
  30. 30. Design requires trust
  31. 31. Design requires trust
  32. 32. Design requires trust
  33. 33. Design requires trust
  34. 34. Design is not enough
    • Without
    • Funds
    • Good management
    • Great engineers
    • Distribution
    • Business model
    • Hard work
    • And copious amounts of luck
    • a great design wont matter
  35. 35. Design, from your perspective
    • Bring a great designer on board
    • Start with the simplest thing that could possibly work
    • Design will miss 25% of the time
    • Expect iteration
    • Designs that dont ship are meaningless
    • Trust your designer
    • Design is not enough
  36. 36. Thank you
    • Jan Miksovsky
    • [email_address]
    • miksovsky.blogs.com/flowstate
    • @JanMiksovsky