Contextual Transmedia Communications

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Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010. Title: Contextual Transmedia Communications: Content and Creativity in Complexity Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010. From the Abstract and a Presentation Overview: The human race is faced with engaging in exponential levels of complexity resulting from expanding populations, limited natural resources, and maturating cycles of the World Wide Web. Habits of capacity building - that of inventory, meaning, and experimentation -- remain at levels suited to an industrial age of linear scarcity. The results of this mismatch can be seen in widespread U.S. unemployment, poverty, and exponential natural systems failure. Disruptions such as these will continue to diminish our collective creative abilities to advance innovative enterprise unless we think and act differently. How and what we communicate affects the economic impact of creativity.


  • 1. Contextual Transmedia CommunicationsPresented by Betsey Merkel, Co-Founder and DirectorThe Institute for Open Economic Networks (I-Open)COINs Conference 2010 Including 2012 Updates

2. We live in an age of complexity andeveryone is affected.Everything is connecting but we are not.This is a flattening. 3. In June 2010, theEconomic DevelopmentAgency at the U.S.Department of Commercecommissioned the Councilon Competitiveness towrite a report prescribingsolutions to strengthenregional innovation ineducation, economic, andworkforce development. 4. The Council recommended investments in:Connectivity - Conversations - Capacity Regional Innovation InitiativeCollaborate. Leading Regional Innovation Clusters 5. To succeed, regions willneed to invest in cultureswith higher levels of giving,reciprocity, and attribution.This will require newhabits of strategic thinkingand social behaviors. 6. We can use the exampleof the COINs 2010community, investing in creativity COINs-collaborativeinnovation networks cool places swarms coolhunting andcoolfarming 7. We build value by sharingknowledge about what isimportant to us in ourconversations.A social media infrastructure- a web 2.0 toolset -amplifies conversations toattract and strengthencommunity. 8. The COINs 2010 web 2.0 toolset was built 5months prior to the Oct 2010 conference.We began sharing information and curatingknowledge across: Facebook -- social community Flickr -- images Livestream -- streaming broadcast Strategy-Nets --workspaces Scribd -- documents Twitter -- micro blog Vimeo -- video YouTube -- video 9. Audience Results 10. September 22, 2010204 Likes 11. October 7, 2010Stats not available 12. November 15, 2010130,000 viewerminutes 13. October 7, 201030 Members(launched a fewweeks beforeconference.) 14. October 7, 201012,571 Total Reads58 Uploads47 Followers 15. October 7, 2010609 following220 followers22 listed 16. October 7, 201010 videos 17. November 15, 2010260 Channel Views1 Subscriber 18. By contextualizinginformation, a communitycreates a shared-sentiment portrait ofculture.Contextualization signalsmeaningful attraction.Knowledge sharingcatalyzes memberempowerment.(Updated 2012) 19. Each social media tool hasits own communitynetwork that sharesinformation with other toolsand their onlinecommunities. 20. Curating social mediaknowledge content in thisway attracts systems ofemerging intelligenceembedded in othersystems.(Updated 2012) 21. Contextual transmediacommunications is asolution for individuals andorganizations to engage inthe abundance of thesemantic web by sharingknowledge to build value. 22. COINs 2010 Conference InstructionsThe Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset fromscarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity,communication and collaboration, ultimately leading to flourishing cultures of innovation.Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights andinnovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve thesocial, economic and environmental challenges of the world.The five areas of investment in swarm creativity are:Creativity -- The single most productive asset everyindividual possesses. Creativity is leveraged with criticalthinking skills and an ability to ask questions. These arethe core tools required to design complex projects withsustainable outcomes.COINs -- collaborative innovation networks Servesas the infrastructure to transport creative ideas toaccelerate business development in towns and cities.Cool Places -- Attract the conversations of entrepreneursfocused on health care, energy, land, food and water.Cool places are sticky and retain quality talent,enterprising collaborations, and innovative firms.Swarms -- Created from numbers of people attracted tothe next big idea that has surfaced from the crowd.Swarms build capacity.Coolhunting -- The practice of seeking the most creativeideas and people; coolfarming is the practice ofcollaborating to help them succeed; strategic brandingprovides the storytelling discipline necessary to spreadthe idea/initiatives.Used with permission: Peter Gloor, author, SwarmCreativity. Created by Betsey Merkel, I-Open, 2010 23. In summary, contextualtransmedia communications identifies emergingintelligence systems shares web 3.0 contentacross web 2.0communities connects creativity toeducation, economic, andworkforce development. 24. Thank you.Betsey Merkel, Co-Founder & DirectorThe Institute for Open Economic Networks(I-Open)e-mail: