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ADHPMDAttention Deficit Hyperactive Product Management Disorder
Tuesday, December 27, 11
The Product Team
Tuesday, December 27, 11
Product Creation1. Sit in a coffee place and throw ideas
2.Research the market & identify the pain
3. Define market requirements (MRD)
4.Define product requirements (PRD)
5.Create the wireframes
6.Prototype & validate
7.Design
8.Implementation
Tuesday, December 27, 11
You took an idea
You defined it
You built it
Congratulations you’ve got a product!What’s next?
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Product Management
People’s feedback
Bizdevrequirements
Bugs
Competition
Technologicaldevelopments
The Roadmap
Prioritizing
Customersrequests
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Product Management
A/B Testing
Hypothesize
Test
Analyze
Improve
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Product Management
“If you got a gut feeling go to the toilet”
23% conversion 91% conversion
A/B Testing
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Design & Product
The designer is the one that turns those products into beautiful things, right?
No!
Turn the product definition into something people understand, feel at home in, connect to, return to,
talk about and LOVE.
Tuesday, December 27, 11
How does it work in a startup?
Marketing person, Product manager,UX designer, Graphic designer,Information architect, Front end, Back end, Bizdev, DBAQA, Sales, IT, Analyst
=2 people sitting in a garage with no
money to pay anyone else to do the job
Q:
Tuesday, December 27, 11
Is there a one process for creating products?
Is there a “right” person to manage a product?
Q:
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Random
chaotic
uncontrolled
Impulsive
Structured
Planned
Logical
Controlled
Schematic
Creative
Unpredictable
Predictable
subjectiveObjective
We like to tag people.But the real problem is that we tag ourselves!
Who are we looking for
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I designed this, right?
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But I also created this
AOL Answers’ moderation system state machineEnabled a single person to moderation a community of millions of unique visitors
<HTML>
javascript
AJAX
actionscript
HTML5
IOS
Android
Flash
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Why do 99% of product managers come form marketing or R&D background?
Q:
Why not expand the pool and perspective by growing some of our product talent in
the creative departments?
Tuesday, December 27, 11
My Product Process1. Sit in a coffee place and throw ideas
2.Define a tweet long ERD (Emotional Requirements)
3. Open empty photoshop canvas and start mocking
4.Once I FEEL the product is emerging I start speccing
5. As I reach dead ends in the spec I open photoshop again and solve them and so on....
6.The end result is similar to what you’re used to. A very detailed spec (minus the wireframes)
At no stage do I have a full wireframe depiction of product
Tuesday, December 27, 11
A few of the hundreds of Familio mocks and how they lead me through the product process
This section means little to someone seeing this without my context :)
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Thank You
Tuesday, December 27, 11