A quick and extremely awesome guide to logo design.
a quick and extremely awesome guide to L G OO DESIGN
So youve decided to take the plunge and start a business. Congratulations! 2 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Your future is sure to be filled with lots of exciting mile- stones: product launches, first customers, reviews from news outlets, and (hopefully) finding that youve achieved the goal of starting something from scratch and bringing it into the world. But for all the celebratory moments of establishing a business, there are many tasks - big and small - that you have to attend to. One of these is coming up with a logo for your business. Creating a logo isnt something you should take lightly. If your business is a manifesto stating your purpose and worldview, your logo is the envelope you put it in. In other words, its one of the first things a customer will come into contact with, a visual cue that will hopefully stick with them long after theyve left your store or walked away from your advertisement.That means its hugely important to design a logo that is memorable and makes a consu- mer feel the way you want them to feel. In this eBook, well talk about how to go about creating a striking logo that at- tracts customers, sets your brand apart, is easy to understand, and uses color in a way that that elicits the emotional reaction you want.
3 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design A logo isnt something that was cooked up by 20th century advertisers and marketers looking for a way to make money off their clients. Logos are actually complex represen- tations of how human beings use language and visual cues. The word logo is technically short for logotype, which is descended from a Greek term that roughly means word imprint. One of the earliest examples of a logo is the coat of arms, a medieval symbol often worn by knights that iden- tified their family or state.Another early precursor to the modern business logo is the wax seal, a tradition that began in the 16th century as a way for people to seal letters with an identifying marker. Its important to note that in each of these cases logos had to be unique in order to identify the knight or letter sender. The increasing focus on artistry and creativity and the introduction of mass- produced goods that came about in the late 1800s could be considered to be the beginning of logo creation. However, it wasnt until 1876 that the first logo was trademarked: the red triangle you can find on every Bass beer. The History of the Logo
4 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Logos also become more important with the rise of globalization. Business owners and manufacturers needed a way to describe their product in way that could be recognized by people of all linguistic back- grounds. An abstract logo allowed them to bypass translation issues and offer an easily digestible way of identifying their business. Its important to keep in mind that logos began as primarily an artistic endeavor, and the artistry behind them cant be stressed strongly enough.Whether youre a business owner or medieval knight, your logo is a distillation of ideas and emotions. Its the de- finition of art.And even if your logo is little more than your brand name (think IBM or Hallmark), a good logo will take these words and use color, font, and design to give them life. The History of the Logo
Know The Facts 5 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design A logo is more than just a pretty design. By the age of eight, almost all children are able to correctly match a logo to its product. It's tells a story that lodges itself in a consumer's brain for a very long time. A few years later, children aged seven or eight are able to regularly recall the logo. A recent study found that humans begin to recognize the fact that certain logos stand for certain products around three to five years of age.
6 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Before you start actually design- ing your logo, think about what youre trying to accomplish. How are you trying to portray your brand? Edgy? Sophisticated? Whimsical? Feminine? How should your logo make your customers feel? As a business owner, youve probably learned the importance of making lists. In this early brainstorming stage, write down the answers to the questions above. If youre feeling creative, free- associate a list of words that youd use to describe your brand. Its also important to think about where your logo will appear. Sure, the huge intri- cate design you came up with might look amazing on your business card, but how will it look on your storefront window?Your business card?Your website?You companys softball team? You get the picture. A logo has to be like the perfect bottle of wine: suitable for an almost endless array of situations. So while it may be tempting to think about your logo as a haircut, something that you can change with ease, its better to think about it as a tattoo, a telling sym- bol that will be with you for a long time. A logo has to be like the perfect bottle of wine: suitable for an almost endless array of situations. DefineYour Purpose
7 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Get Inspired After youve come up with a list that describes the logo design goals, make it your job to look at as many logos as possible. Youll definitely want to take a look at the logos of some of the worlds most iconic brands: Nike, Starbucks, McDonalds,Apple, IBM, Reebok, Hershey, and Proctor and Gamble are all good places to start. Figure out what it is about them that you like. Is it their simplicity?Their use of text and abstract shapes?Their color?Their font? If you dont like some of them, try to figure out what youd change. Again, a list of words or ideas, no matter how abstract, can help you figure out what it is about these iconic logos that you do and dont like. You dont only have to look at logos for inspiration. Art books, magazines, websites, even long walks, can help you figure out what you want your logo to look like. You may also want to ask friends or family members what logos they like. If thats too difficult of a question for them, ask them what they think of when they think of your business. Some of the answers you get may be better than others, but you can never have too much inspiration.
8 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Ask For Help At this stage, youre ready to start designing your logo. If you feel confident your grap- hic design skills, you should by all means go about coming up with logo concepts on your own. The key to success is coming up with as many concepts as possi- ble.While it may be tempting to come up with one concept and tweak it for a long period of time, putting a couple dozen ideas on paper will help you figure out your options and determine what you do and dont like. If you get stuck, ask for advice.Ask a trusted friend which versions he or she responds to. In some cases, the less they know about graphic design and mar- keting, the better.After all, you want to know how the average person walking down the street experiences your logo. You should also consider hiring a pro- fessional to create your logo for you. If you dont know anything about graphic design, this may be a foregone conclu- sion, but even a business owner who knows (or thinks they know) how to design a logo can benefit from turning to a professional for assistance. LOGO help! help!
9 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Ask For Help Having a stranger or professio- nal work on your logo can offer valuable perspective. For instance, you might think a whimsical, floral logo is best for your restaurant, but an outsider may introduce another element - a futuris- tic font, or an unexpected use of color - that totally changes how you envision your logo. However, even if youve turned to a professional for help with your logo, dont be afraid to voice your opinion. Be sure to tell them what you do and dont like. Dont worry about hurting their feelings! And of course, that list of words and phrases you created to help identify will definitely come in handy about now. Hiring a solid logo designer doesnt have to cost an arm and a leg. There are plenty of places online where you can find talented creative professionals willing to work for a relatively low price in order to build their design portfolio and help out business owners in need.
10 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design One of the most important considerations for a business is the color or colors they use to identify their brand. Colors can leave a lasting impression and elicit a wide range of reactions and emotions, making it an important thing to consider when creating your logo, painting your offices, or designing any of your marketing materials. So what exactly do those colors mean? Consider the Color
11 | A Quick Guide To Logo Design a quick and extremely awesome guide to logo design Blue Yellow Entrepreneur says this color is one that stands for being tr