User centered design in mobile app development

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Presented on 16th January 2014 at NUS:ISS Seminar on Enabling Mobile Enterprise

Text of User centered design in mobile app development

  • User Centred Design ! in Mobile App Development Presented on 16th Jan 2014 NUS:ISS Seminar: Enabling Mobile Enterprise ! Michael Ong @michaelon9
  • @michaelon9 1999 - Freelance Web Design / Development leading to web hosting for SMEs 2002 - Research & Development - A Robust Rule-based Event Management System for Call Data Records - Socit Gnrale 2003 - Network Engineer - NEC Solutions 2004 - Full-Stack development - Palm & Windows Mobile - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... 2005-2007 - Business Process Consulting - VISA International - Robert Bosch SEA 2008 - Took a break in EVE Online - Internet Spaceships is serious business 2009 - Portal Development - ST701, SPH, Online Classieds 2010 - Scrum Master - iProperty Singapore 2012 - Mobile & UX Lead - iProperty Group 2013 - Senior Product Manager - bellabox Australia & Singapore
  • some apps ive worked on
  • setting up a Mobile Roadmap Understand your environment Talk to your stakeholders, your users Understand pain points Is there a way mobile services can improve current processes? Look at your data (analytics) - what is being used in your organisation / users Communicating the roadmap
  • understand your environment
  • surveys to understand users
  • communicate" your ideas
  • setting up the roadmap & focus on delivery
  • Case Study Developing property search apps (Blackberry, Android & iPhone) for Indonesia
  • the process mobile roadmap design strategy personas & scenarios information architecture task ows prototyping & testing development marketing launch & measuring
  • design strategy
  • product requirements & analysis Product Survey in Dec 2012" 51 Respondents on Mobile Site v1 53% of respondents used the mobile site every day Reasons for not using Mobile" Search results often not found and takes longer time to load Less information in listing detail on mobile site Photos are not presented well on mobile site Top 5 Features on Mobile users wanted to see" User Login to access favorites (shortlists) and property search across mobile and web Mortgage Calculator Compare Properties by budget and timeline Shortlist Properties Instant updates to homes and searches saved
  • user scenarios Usability Test Scenario - 1" You are planning to buy a property in Indonesia. Your work location is in Jakarta and you intend to buy a House in Jakarta Pusat area that would be convenient for you to commute to ofce and back home. Your budget ranges from 500,000,000 - 1,000,000,000 IDR . You want to check out on the right property that meets your needs and then contact the Agent for further process ! Usability Test Scenario - 2" You have browsed through few properties when you were in a restaurant for Lunch and even shortlisted a few. You close the site and then reopen rumah123 in the night after you get back home in the evening. You wanted to continue your property search. ! Usability Test Scenario - 3" You browsed through few properties using the English version of the site. You wanted to show some of the properties you likes with your spouse or friend who prefers to view it in Bahasa.
  • information architecture
  • task ow analysis
  • user interface ow
  • prototyping for iPhone
  • prototyping for Blackberry
  • beta testing
  • testing for Blackberry
  • test early & often
  • summary of pain & pleasure points - old design
  • summary of pain & pleasure points - new design
  • usability evaluation - new design
  • usability evaluation - new design
  • marketing
  • marketing
  • measuring App Annie Distimo Testight Netizen Testing
  • think - make - check
  • great books to read
  • thank you @michaelon9