Connected Knowledge: How to sell, live and support a connected life.

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    11-Aug-2014

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Talk given at Google Firestarters event in London on July 15th 2014.

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<ul><li> Connected How we sell, live &amp; support a connected life Knowledge designswarm.com </li> <li> CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011- </li> <li> I am an object. A measurable entity. </li> <li> I use energy water food I willingly generate social media posts location calls/texts </li> <li> I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone) </li> <li> Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000 </li> <li> 1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders </li> <li> 1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders </li> <li> I dont know my own data. </li> <li> The ubiquitous Fear of Theft. </li> <li> I use energy &gt; spend less water &gt; spend less food &gt; diet better, spend less I willingly generate Location &gt; put me in touch with emergency services </li> <li> I use energy &gt; theft water &gt; theft food &gt; advertise I willingly generate Location &gt; theft </li> <li> Data will be stigma. </li> <li> What to do? </li> <li> Be clear about what is going on &amp; who has access to what. </li> <li> Build standard communication strategies </li> <li> Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection </li> <li> Engage in opt-in behaviours with connected products until behaviours and culture changes. </li> <li> Give people an opportunity to make money with you. Amazon &amp; eBay let me make money from my old stuff. Can Google help me make money from my data? </li> <li> Thank alex@designswarm.com @iotwatch @designswarm You </li> </ul>

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