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Talk given at Google Firestarters event in London on July 15th 2014.
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Connected
How we sell, live & support a connected life
Knowledge
designswarm.com
CEO of Tinker London 2007-2010
Good Night Lamp 2012-
designswarm 2011-
I am an object. A measurable entity.
I use energy water food I willingly generate social media posts location calls/texts
I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)
Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000
1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders
1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders
I don’t know my own data.
The ubiquitous Fear of Theft.
I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services
I use energy > theft water > theft food > advertise I willingly generate Location > theft
Data will be stigma.
What to do?
Be clear about what is going on & who has access to what.
Build standard communication strategies
Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection
Engage in opt-in behaviours with connected products until behaviours and culture changes.
Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?