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THE POWER OF PINTERESTHow to drive traffic from Pinterest and expand your reach
Natalie DiScala, Oh! TravelissimaJennifer Weatherhead Harrington, Travel & Style
WHAT YOU’LL LEARNHow to optimize a Pinterest accountWhat content performs bestHow to grow your audienceHow to drive traffic from Pinterest
WHAT IS PINTEREST AND HOW DOES IT WORK?
Evergreen contentInformation and ideas; not just pretty pictures
HOW TO OPTIMIZE YOURPRESENCE ON PINTEREST
Your Pinterest profile and pins
Choose board covers that best reflect the contentPinners can expect to find
Get specific with your boards
Top Pinned Travel Destinations
ParisLondon
New York CityIceland
NetherlandsItaly
Australia
Keywords matter; hashtags don’tPut yourself in the shoes of a Pinner
Instructive, actionable – give context!
Go for taller Pins
Text on an image can work if it’s done well
CREATING CONTENTFOR PINTEREST
Rich Pins
• Rich Pins rankhigher in search
Place Pins
Place Pins:Expert guides – not photo albums
HOW TO DRIVE TRAFFICFROM PINTEREST
Creating a Pin-friendly site
Pin It buttons: Put your audience to work
Your audience
• Unite your channels • Try crowdsourcing
Pin of the Day on other networks
Facebook and Twitter are great places to highlight a specific Pin or board
Other creative cross-promotion
•Four Seasons Pin.Pack.Go•525% increase infollowers
Keep learning
• Your profile• Your audience• Domain analytics
Be part of the community
• Use group boards• Interact with Pinners
PINTEREST ETIQUETTE
1.Don’t repin everything from someone else’s boards
2. If you repin a lot from someone, you should definitely follow them
3.Don’t change the source URL to point to your own blog if the image isn’t yours
4.Check the pin source – make sure it doesn’t link to spam
5. Don’t just promote your own content
6. Add descriptions to your pins
7. Interact with people, leave comments and thank people for sharing your content
8. Don’t pin like a bandit once a week – you’ll be flooding people’s feeds
VIRALWOOT
EVERY POST• Schedule your
pins and repins hours, days and weeks apart
• Create a calendar for a clear vision.
Questions & AnswersJennifer Weatherhead Harrington:pinterest.com/travelstylemag
Natalie DiScala:pinterest.com/nataliediscala