38
THE POWER OF PINTEREST How to drive traffic from Pinterest and expand your reach Natalie DiScala, Oh! Travelissima Jennifer Weatherhead Harrington, Travel & Style

TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington

  • Upload
    tbex

  • View
    515

  • Download
    0

Embed Size (px)

Citation preview

Page 1: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

THE POWER OF PINTERESTHow to drive traffic from Pinterest and expand your reach

Natalie DiScala, Oh! TravelissimaJennifer Weatherhead Harrington, Travel & Style

Page 2: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

WHAT YOU’LL LEARNHow to optimize a Pinterest accountWhat content performs bestHow to grow your audienceHow to drive traffic from Pinterest

Page 3: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

WHAT IS PINTEREST AND HOW DOES IT WORK?

Page 4: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 5: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 6: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 7: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 8: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 9: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 10: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Evergreen contentInformation and ideas; not just pretty pictures

Page 11: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

HOW TO OPTIMIZE YOURPRESENCE ON PINTEREST

Page 12: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Your Pinterest profile and pins

Page 13: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Choose board covers that best reflect the contentPinners can expect to find

Page 14: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Get specific with your boards

Page 15: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Top Pinned Travel Destinations

ParisLondon

New York CityIceland

NetherlandsItaly

Australia

Page 16: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Keywords matter; hashtags don’tPut yourself in the shoes of a Pinner

Page 17: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Instructive, actionable – give context!

Page 18: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Go for taller Pins

Page 19: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Text on an image can work if it’s done well

Page 20: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

CREATING CONTENTFOR PINTEREST

Page 21: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 22: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 23: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
Page 24: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Rich Pins

• Rich Pins rankhigher in search

Page 25: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Place Pins

Place Pins:Expert guides – not photo albums

Page 26: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

HOW TO DRIVE TRAFFICFROM PINTEREST

Page 27: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Creating a Pin-friendly site

Pin It buttons: Put your audience to work

Page 28: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Your audience

• Unite your channels • Try crowdsourcing

Page 29: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Pin of the Day on other networks

Facebook and Twitter are great places to highlight a specific Pin or board

Page 30: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Other creative cross-promotion

•Four Seasons Pin.Pack.Go•525% increase infollowers

Page 31: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Keep learning

• Your profile• Your audience• Domain analytics

Page 32: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Be part of the community

• Use group boards• Interact with Pinners

Page 33: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

PINTEREST ETIQUETTE

Page 34: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

1.Don’t repin everything from someone else’s boards

2. If you repin a lot from someone, you should definitely follow them

3.Don’t change the source URL to point to your own blog if the image isn’t yours

4.Check the pin source – make sure it doesn’t link to spam

Page 35: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

5. Don’t just promote your own content

6. Add descriptions to your pins

7. Interact with people, leave comments and thank people for sharing your content

8. Don’t pin like a bandit once a week – you’ll be flooding people’s feeds

Page 36: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

VIRALWOOT

Page 37: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

EVERY POST• Schedule your

pins and repins hours, days and weeks apart

• Create a calendar for a clear vision.

Page 38: TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington

Questions & AnswersJennifer Weatherhead Harrington:pinterest.com/travelstylemag

Natalie DiScala:pinterest.com/nataliediscala