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Market: Pakistan
Data Statistics
Mediatrack monitor collect the data from Karachi, Lahore, Islamabad and Hydrabad regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately from Publications and Magazines.
Media analysis based on
Publications
TOP 20 Categories% share of spend
21
12
9
65
2 2 2 2 2 2 2 2 2 2 1 1 1 1 1
CO
NS
TR
UC
TIO
N
BA
NK
S
INS
TIT
UT
ES
GO
VT
OF
PU
NJA
B
FE
DE
RA
L G
OV
ER
NM
EN
T
CO
RP
OR
AT
E IM
AG
E
PE
TR
OL
/LU
BR
ICA
NT
S
AIR
LIN
ES
GO
VT
OF
SIN
D
MO
BIL
E P
HO
NE
OP
ER
AT
OR
S
GA
RM
EN
TS
/LA
WN
S
CH
AIN
ST
OR
ES
MO
BIL
E P
HO
NE
SE
TS
SH
OE
S &
SA
ND
LE
S
RA
ZE
RS
AD
VE
RT
ISIN
G C
OM
PA
NIE
S
CA
LLIN
G C
AR
DS
& P
TC
L
WA
TC
HE
S/C
LO
CK
S
CO
OK
ING
OIL
& G
HE
E
ME
DIC
INE
TOP 20 Players% share of spend
7
6
44
3
2 2 2 2 22 2 1 1 1 1 1 1 1 1
GO
VT
OF
PA
KIS
TA
N
GO
VT
OF
PU
NJA
B
DA
MA
C P
RO
PE
RT
IES
BA
HR
IA T
OW
N
DH
A
SK
Y G
AR
DE
NS
HA
BIB
BA
NK
LT
D
TR
EE
T C
OR
PO
RA
TIO
N
ST
AT
E B
AN
K
KE
YS
TO
NE
PR
OP
ER
TIE
S
ME
TR
O S
TO
RE
MU
SL
IM C
OM
ME
RC
IAL
BA
NK
PT
A
AS
KA
RI B
AN
K
MO
BIL
INK
SU
I N
OR
TH
ER
N G
AS
FA
ST
MA
RK
ET
ING
EM
IRA
TE
S A
IRL
INE
ST
AR
MA
RK
ET
ING
UN
ITE
D B
AN
K L
IMIT
ED
TOP 20 Brands% share of spend
33
2 2 22
2 2 1 11 1 1 1 1 1 1 1 1 1
DA
MA
C P
RO
PE
RT
IES
GO
VT
OF
PU
NJA
B
PR
IVA
TIS
AT
ION
CO
MM
ISS
ION
GO
LF
CIT
Y B
AH
RIA
TO
WN
ST
AT
E B
AN
K
SK
Y G
AR
DE
NS
DH
A C
ITY
OY
ST
ER
CO
UR
T
ME
TR
O S
TO
RE
HA
BIB
BA
NK
LT
D
PT
A
MC
B B
US
INE
SS
AC
CO
UN
T
AS
KA
RI B
AN
K &
FF
C
GO
VT
OF
SIN
DH
MO
BIL
INK
SU
I N
OR
TH
ER
N G
AS
EM
IRA
TE
S A
IRL
INE
GO
VT
OF
PA
KIS
TA
N
UN
IVE
RS
ITY
OF
LA
HO
RE
HB
L C
RE
DIT
CA
RD
Page type wise analysis Based on spend
BACK COVER2%
BACK INSIDE1%
INSIDE54%
FRONT COVER33%
FRONT INSIDE10%
City wise SpendingBased on Spend
Hyderabad1%
Islamabad23%
Karachi40%
Lahore36%
English vs Urdu Publications ShareBased on spend
Urdu Publications60%
English Publications
40%
Week day wise spend
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Daily Trend
Graph on Sunday is high
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
01
/01
/201
5
02
/01
/201
5
03
/01
/201
5
04
/01
/201
5
05
/01
/201
5
06
/01
/201
5
07
/01
/201
5
08
/01
/201
5
09
/01
/201
5
10
/01
/201
5
11
/01
/201
5
12
/01
/201
5
13
/01
/201
5
14
/01
/201
5
15
/01
/201
5
16
/01
/201
5
17
/01
/201
5
18
/01
/201
5
19
/01
/201
5
20
/01
/201
5
21
/01
/201
5
22
/01
/201
5
23
/01
/201
5
24
/01
/201
5
25
/01
/201
5
26
/01
/201
5
27
/01
/201
5
28
/01
/201
5
29
/01
/201
5
30
/01
/201
5
31
/01
/201
5
Category analysis
Share of Spendbased on Publications
Construction Category
DA
MA
C P
RO
PE
RT
IES
BA
HR
IA T
OW
N
DH
A
CO
MM
ON
ER
S S
KY
GA
RD
EN
S
KE
YS
TO
NE
PR
OP
ER
TIE
S
FA
ST
MA
RK
ET
ING
ST
AR
MA
RK
ET
ING
ED
EN
HO
US
ING
FR
ON
T L
INE
MA
RK
ET
ING
GU
LB
ER
G IS
LA
MA
BA
D
EC
OM
MU
NIT
YS
US
TA
INA
BLE
CB
R E
MP
OL
YE
ES
CO
-O
PE
RA
TIV
E H
S
CO
NS
OL
CO
NC
RE
TE
SO
LU
TIO
NS
SW
EE
T H
OM
ES
PA
KIS
TA
N
GH
AN
I B
UIL
DE
R &
DE
VE
LO
PE
RS
PA
CE
BU
ILD
ER
S
WA
QA
R B
UIL
DE
R &
DE
VE
LO
PE
RS
SH
IFA
BU
ILD
ER
S &
DE
VE
LO
PE
RS
EM
AA
R P
AK
IST
AN
OT
HE
R
17.716.4
11.4 11.2
6.54.8 4.7
3.0 2.9 2.8 2.61.7 1.6 1.5 1.3 1.0 1.0 0.9 0.7
6.3
HA
BIB
BA
NK
LT
D
ST
AT
E B
AN
K O
FP
AK
IST
AN
MU
SL
IM C
OM
ME
RC
IAL
BA
NK
AS
KA
RI B
AN
K L
TD
UN
ITE
D B
AN
K L
IMIT
ED
ME
ZA
N B
AN
K
BA
NK
IS
LA
MI
LT
D
NA
TIO
NA
L B
AN
K
ALLIE
D B
AN
K L
TD
TH
E B
AN
K O
F P
UN
JA
B
TH
E B
AN
K O
F K
HY
BE
R
SO
NE
RI
BA
NK
FIR
ST
WO
MA
N B
AN
KLT
D
DU
BA
I IS
LA
MIC
BA
NK
SA
MB
A B
AN
K
FIR
ST
PA
RA
MO
UN
TM
OD
AR
AB
A
ST
AN
DA
RD
CH
AR
TE
RE
DB
AN
K
FA
YS
AL
BA
NK
LT
D
AT
LA
S B
AN
K
OT
HE
RS
10.1
8.5
5.7 5.34.3
3.6 3.2 2.8 2.4 2.0 2.0 1.50.9 0.8 0.7 0.6 0.6 0.3 0.2 0.6
Bank Category
Educational Institutes
Shoe Category
LU
MS
SU
PE
RIO
R G
RO
UP
OF
CO
LL
EG
ES
BA
HR
IAU
NIV
ER
SIT
Y
ME
HR
AN
UN
IVE
RS
ITY
OF
…
BA
HA
UD
DIN
ZA
KA
RIY
A…
IBA
ICM
A P
AK
IST
AN
CO
MS
AT
S
HA
MD
AR
DU
NIV
ER
SIT
Y
GE
NE
RA
TIO
NS
SC
HO
OL
UN
IVE
RS
ITY
OF
KA
RA
CH
I
PA
KIS
TA
NIN
ST
ITU
TE
OF
…
TH
E C
OU
NT
RY
SC
HO
OL
PR
ES
TO
NU
NIV
ER
SIT
Y
UN
IVE
RS
ITY
OF
SA
RG
OD
HA
IQR
A U
NIV
ER
SIT
Y
DO
W U
NIV
ER
SIT
Y
RIP
HA
HIN
TE
RN
AT
ION
AL
…
BR
ITIS
H C
ON
CIL
2.5 2.5
1.71.4 1.4 1.3 1.3
0.8 0.7 0.7 0.7 0.6 0.6 0.6 0.5 0.5 0.5 0.5 0.4
TODS1%
STYLO SHOES35%
SERVIS INDUSTRIES
48%
NIKE SHOES3%
INSIGNIA SHOES1%
GUCCI1%
ENGLISH BH1%
CHARLES & KEITH
1%
BORJAN SHOES
1%
BATA PAKISTAN 7%
BORJAN SHOES1%
Paint Category Mobile Phone Operators
SPARCO PAINT53%
BERGER 12%
NIPPON PAINT12%
BRIGHTO PAINT10%
HAPPILAC PAINT10%
MASTER PAINT
3%
EMIRATES AIRLINE
56%PIA21%
QATTAR AIRWAYS
10%
AIR BLUE AIR LINES
9%
TURKISH AIRLINE
3%
RYAN AIR1%
MOBILINK61%
TELENOR 17%
ZONG12%
UFONE10%
Air line Category
CALTEX 82%
MAL PAKISTAN
10%
PSO5%
SHELL 2%
BYCO PETROLEU
M 1%
Lubricant Category
Mediaanalysis based on
Magazines/Digest
TOP 20 Categories
1.4
1.4
1.5
1.6
1.6
1.9
1.9
2.2
2.4
2.4
2.9
3.1
3.2
3.3
3.4
4.0
4.2
4.4
4.6
18.8
DEODORANTS
HOSPITALS/HEALTH CLINICS
WASHING SOAP
HAIR TONICS/OILS
BREAD
TV SETS
MOBILE PHONE SETS
LOTIONS/OILS
READY TO COOK
BANKS
SAUCES/PICKLES
COUGH & COLD MEDICINES
WATCHES/CLOCKS
SHAMPOOS
JAMES & JELLY
HAIR COLORS/GEL
COOKING OIL & GHEE
GARMENTS/LAWNS
MEDICINE
BEAUTY CREAMS
TOP 20 Players
1.3
1.3
1.4
1.5
1.5
1.5
1.5
1.6
1.7
1.8
1.8
1.9
1.9
2.0
2.3
2.6
2.7
3.6
3.8
6.2
STATE BANK OF PAKISTAN
OXFORD GARMENTS
UNITED TRADING SOCIETY
GLAXO SMITH
PROCTER & GAMBLE
K n S FOODS
QARSHI INDUSTRIES
GOLDEN HARVEST FOODS
SKINCARE PRODUCTS
YOUNGS FOODS
STILLMANS
ENGLISH LABORATORIES
MARRIANA INTERNATIONAL
TREND INTERNATIONAL
SUFI SOAP & CHEMICAL
MARHABA LABORATORIES
FORVIL COSMATICS
WILLMAR SCHWABE
IQRA LABORATORIES
COSLAB PAKISTAN
TOP 20 Brands
1.0
1.1
1.1
1.1
1.2
1.3
1.3
1.3
1.4
1.4
1.5
1.5
1.5
1.5
1.5
1.6
1.7
1.7
1.9
1.9
CARE CLEANSING MILK
GOLDEN PEARL CREAM
SAMSUNG GALAXY
CHANDNI WHITENING CREAM
STATE BANK OF PAKISTAN
ENGLISH ANTI LICE SHAMPOO
OXFORD SWEATERS
BIO AMLA HAIR OIL
GSK PHARMACEUTICALS
SUFI SOAP & SAWIYAN
GOLDEN PEARL LOTION
K n S CHIKEN
POLY COLOUR
CARE CREAM BLEACH
DAWN BREAD
WILLMAR SCHWABE
STILLMANS BLEACH CREAM
YOUNGS HONEY
CARE HONEY LOTION
NISA WHITENING CREAM
Color vs Black & White Ad spend Ratio
3%
97%
BLACK & WHITE COLOUR
Page type wise Spend
BACK COVER4%
BACK INSIDE4%
CENTRAL SPREAD6%
FRONT COVER0%
FRONT INSIDE4%
GET FOLD2%
INSIDE80%
Category analysis
Share of Spend based on weekly
Monthly Magazines/Digests
NIS
A W
HIT
EN
ING
CR
EA
M
ST
ILLM
AN
S B
LE
AC
HC
RE
AM
CA
RE
FA
IRN
ES
S C
RE
AM
BLE
AC
H
GO
LD
EN
PE
AR
LW
HIT
EN
ING
LO
TIO
N
CH
AN
DN
I W
HIT
EN
ING
CR
EA
M
GO
LD
EN
PE
AR
L B
EA
UT
YC
RE
AM
CA
RE
CLE
AN
SIN
G M
ILK
SK
IN W
HIT
E G
OLD
CR
EA
M
GO
LD
EN
PE
AR
LW
HIT
EN
ING
SE
RIE
S
TIB
ET
CO
LD
CR
EA
M
CA
RE
FA
IRN
ES
S C
RE
AM
CA
RE
FA
IRN
ES
S C
OLD
CR
EA
M
CA
RE
LE
MO
N C
RE
AM
BIO
7D
AY
BE
AU
TY
CR
EA
M
SK
IN W
HIT
E W
HIT
EN
ING
CR
EA
M
LE
AD
S W
HIT
EN
ING
CR
EA
M
EN
GLIS
H U
BT
AN
TU
RM
ER
IC C
RE
AM
ME
DIC
AM
BL
EA
CH
CR
EA
M
LO
RE
AL R
EV
ITA
LIF
T
GO
LD
EN
PE
AR
L A
NT
IF
RE
CK
LE
OT
HE
RS
10.3
8.3 7.8 7.7
6.05.5 5.3 5.0 4.6
3.73.0 2.9 2.9 2.8
2.3 2.3 2.3 2.21.7 1.6
11.9Beauty Cream & Lotion
PO
LY
CO
LO
UR
CO
LO
UR
LIN
E
BIO
AM
LA
HA
IR O
IL
EN
GLIS
H A
NT
I LIC
ES
HA
MP
OO
BIO
AM
LA
SH
AM
PO
O
HE
AD
& S
HO
UL
DE
RS
HA
MP
OO
KA
LA
KO
LA
HA
IRC
OLO
UR
ITA
LIA
NO
HA
IR C
OL
OU
R
RE
ET
HA
HA
IR C
OL
OR
SA
MS
OL H
AIR
CO
LO
UR
EA
SY
& N
AT
UR
AL H
AIR
CO
LO
R
PA
PA
YA
LIM
E &
CO
CO
NU
T S
HA
MP
OO
ME
DIC
AM
SH
AM
PO
O
SIL
KE
E E
GG
& A
LM
ON
DS
HA
MP
OO
KA
LA
KO
LA
HA
IR T
ON
IC
SO
HN
I H
AIR
OIL
16.814.9
14.0
9.98.6
7.0 6.4 6.15.1 5.0
1.9 1.4 1.1 1.1 0.7
Hair Care Category
Ghee & Cooking Oil
Confectionary
CANOLIVE COOKING OIL
18%
HABIB COOKING OIL15%
KAUSAR BANASPATI &
OIL13%
KISAN CORN OIL7%
DALDA COOKING OIL
6%
COROLI CORN OIL6%
KAUSAR BANASPATI
5%
SEASONS RICE BRAN OIL
4%
MALAYSIA PALM OIL4%
AJWA BANASPATI &
OIL4%
YBARRA OLIVE OIL4%
LA ESPANOLA OLIVE OIL
4%
BORGES OLIVE OIL4%
MILANO OLIVE POMACE OIL
2%
KAUSAR CANOLA OIL
2%
NAMAT BANASPATI
2%
TULSI PAN MASALA
40%
BRITANNIA SUGAR FREE
BISCUITS13%
SWEET HILL DR.MILK CANDY
13%
KERNELPOP POPCORN
13%
SUPER CRISP PROMOTIONAL
8%
WAFER MASTER
7%
PEEK FREANS RIO BISCUITS
6%
For Queries and more detail-
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,
off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302
Fax: +9221-34576659
e-Contact:
About mediatrackMediatrack is one of the leading media monitoring companies in Pakistan and pioneer media
monitoring company in Afghan.
Mediatrack is working on TV, FM, Print, Outdoor and social media Ad and content monitoring.
Advertisers, Advertising agencies, Media, NGO and Government are our clients.
