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Half day workshop on understanding the uses of social media
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UNDERSTANDING SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?
Social media are media for social interaction, using highly accessible and scalable communication techniques.
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
SOCIAL MEDIA INCLUDES…
TwitterQueen’s Hall, EdinburghBT CareDog’s TrustNHS FifeVisit St AndrewsFife CouncilBBC News (various)Town House Hotels
http://www.twellow.com/
FacebookWalkers CrispsBarack ObamaFife LibrariesKirkcaldyBusinesswomen Scotlan
dLongline Studio, Glasgo
wVisit St AndrewsHepburns Nail LoungeKK Electricshttp://www.facebook.co
m/pages/browser.php
WHO’S USING SOCIAL MEDIA?
Webwise BusinessScottish EnterpriseSTVScottish GovernmentEdinburgh UniversityRB Grant
YOUTUBE
MarketingCustomer supportBroadcast newsDemonstrating products/services/placesAnswering questionsGetting known and getting to know other peopleCollaborating
AND WHAT ARE THEY DOING?
Types of business use Broadcast – news channels etc Engagement – talking to their customers Watching/listening – monitoring the channels and then
reactingTypes of consumer use
Contributing – commenting, uploading Consuming – reading, downloading Sharing – sending links to friends
Does it work for all businesses? Not everything will but it’s unlikely that nothing will Need to choose the right channel
SOCIAL MEDIA FROM YOUR CLIENT’S POINT OF VIEW
It’s about understanding their customer demographic and where those customers will be found online and how they engage. Then you can decide which are the most likely channels to work
It also needs to fit into their business and marketing strategy
Workshops can help them understand these issues
HOW DO YOU ADVISE YOUR CLIENTS?
Use social media to gather information Follow Twitter accounts Create Twitter lists – focussed results
Use social media to share information Facebook page as a focal point with plenty of information
and links Share information through different channels – link them all
through your website Create LinkedIn company page for Impact21 to tell people
more about what you do Blogging – posts by different people within the organisation
– doesn’t have to be just one personRemember to consider account management and
ownership
SOCIAL MEDIA FROM YOUR PERSPECTIVE
Privacy Assume that whatever is posted is visible to the world And can’t be retracted Don’t post anything that you have doubts about putting
into the public domainSecurity
See above Don’t post anything that might lead to identity theft Don’t be paranoid – just think first!
WHAT CAN POSSIBLY GO WRONG?
Don’t end up having a public argumentTry to take discussion offlineDon’t delete comments (unless generally regarded as
offensive)Don’t set up fake accounts to respondDon’t ignore – in most cases
Sometimes other members of community will deal with it for you
Respond and if there needs to be an extended intervention, take it out of the public forum
Negative comment will happen, it’s better to be aware of it and deal with it than to be unaware of it
DEALING WITH THE NEGATIVE STUFF
Q&A DISCUSSION
Be careful what you tweet Twitter messages are not private Social media crisis management Facebook for Business Social Media won’t fix your broken busi
nessHow social networking has changed bus
iness
RESOURCES
Web: www.florizelmedia.comTwitter: www.twitter.com/florizelmedia
Facebook: www.facebook.com/florizelmediaSlideshare: www.slideshare.net/virtuale
LinkedIn: http://uk.linkedin.com/in/paulinerandall
