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This is an introductory overview of facebook, twitter, linkedin and wordpress.
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© 2010 Site-Seeker, Inc.www.site-seeker.com
How to Get Started inSocial Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc. \\
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Founded in 2003
• Corporate Office in New Hartford NY• Satellite offices in Bloomfield CT & Boston MA
• Employs 20 in CNY, CT & MA
• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics
Who are we?
© 2010 Site-Seeker, Inc.www.site-seeker.com
Fast Track 50 of CNY
2007 2008 2009
3 4 2
MV Chamber of Commerce
Top 3
2009 Business of the Year
B2B Twitterer of the Year
@KatieHoke
© 2010 Site-Seeker, Inc.www.site-seeker.com
The premise of social media
marketing and PR is engaging the
consumer in conversation in a way
that provides mutual benefit.
From:Marketing Sherpa2009 Social Media and PR Benchmark Guide
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2009 Site-Seeker, Inc.
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition
Social Media is:
© 2010 Site-Seeker, Inc.www.site-seeker.com
The Plan…
• Identify what you are trying to accomplish: Objectives
• Identify your options
• Create a plan
• Build a system for measuring
© 2010 Site-Seeker, Inc.www.site-seeker.com
What are your options?
• YouTube
• Slideshare
© 2010 Site-Seeker, Inc.www.site-seeker.com
Top Insights:
1) The 35-54 year old demographic is growing fastest• 276.4% growth rate
2) The 55+ demographic is the second fastest• 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Creating your Facebook page:
• Identify your objectives
• Brand awareness
• New client acquisition
• Client loyalty
• Who will view your page?
• What do you want your page to say about you?
• How will you engage your audience
• Incentives, contests, promotions, relevant technical content
© 2010 Site-Seeker, Inc.www.site-seeker.com
Who uses Linkedin & Why?
• Business professionals • LinkedIn promotes:
• business intelligence• business development• creation of business relationships• conversation
© 2010 Site-Seeker, Inc.www.site-seeker.com
Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
© 2010 Site-Seeker, Inc.www.site-seeker.com
Kathy HokunsonSales ManagerSite-Seeker, Inc. \\Phone: (860) 263-0361Cell: (860) 982-8636www.site-seeker.comRead my blog: www.site-seeker.com/_blogs/Follow me on: Linkedin and Twitter
Promoting Social Media
© 2010 Site-Seeker, Inc.www.site-seeker.com
Twitter is a free social networking and
micro-blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user's profile
page and delivered to other users who have subscribed to them
(known as followers).
From:Wikipedia
© 2010 Site-Seeker, Inc.www.site-seeker.com
2
„What‘s the latest news (about that
company)?“
• PR / Corporate communications
• Demonstrate expertise by sharing knowledge
Business Uses
Informational4
„Fresh bread just out of oven now“
Automatic
• Data Push and Automated Interaction with Customers / Customer Systems
Business Uses
3
„What are you missing?“
Promotional
Business Uses
• Channel for new form of promotion
• Organise / Promote Events
1
„What has your attention?“
(„What are you doing?“)
• Monitoring & Customer Service
• Market research
• Emotional bondB2C, B2E, E2E
Business Uses
Personal
Types of Twitter Communication
© 2010 Site-Seeker, Inc.www.site-seeker.com
We asked a question . . . .
We got an answer . . .
© 2010 Site-Seeker, Inc.www.site-seeker.com
We wanted people to know . . .
And it worked !
TRAFFIC: 195 Clicks
© 2010 Site-Seeker, Inc.www.site-seeker.com
Twitter Resources & Tools
www.tweetdeck.com
www.hootsuite.com
www.seeismic.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
bit.ly
© 2010 Site-Seeker, Inc.www.site-seeker.com
How to Distribute Your BlogEmail Campaign
Other Blogs
Social Bookmarking Sites
Other (links)…
Blog Posts
© 2010 Site-Seeker, Inc.www.site-seeker.com
What happens when you bring it all together?
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Increased Blog Traffic to 322 visitors and 36 comments,
• Increased Website Traffic
• Fan base on facebook grew
• Industry Authority and Presence grew significantly
Phone is ringing more consistently, more regularly and with more qualified prospects.
© 2010 Site-Seeker, Inc.www.site-seeker.com
This did not happen overnight
Consistent and regular participation
brought traction and growth
over time.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Remember social media is
Social.
Engage, share, support and then promote.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc. \\
(860) 263-0361 Office
www.slideshare.net.katiehoke
Thank You!
