Understanding Social Media

What is this social media you speak of?

History

Social Media –

Special Sauce Recipe

2 cups listening1 cup creative thought

1 dash technical skill

1 pound trust What exactly is Social

Media?

How social media is presented

How social media is perceived

More than Marketing*

*Everything Is Marketing*everything is

marketing

a little like this…

and a lot like this.

it’s this too!

So should I be on Facebook? Twitter? MySpace? Blogger? Posterous?Ning?Wordpress?LinkedIn?

Define the job before you pick the tools

people

objectives

strategy

technology

Start Here

Finish Here

Forrester Model

Start HereStart Here

Who are you people?

critics creatorscollectors

joiners

spectatorsinactives

Objectives

Listening

Talking

Engaging

Leading

Strategy

We are the best in the world at…

Measure

Measure properly

Technology

Wikis

The Wisdom of the Crowd

How could you use wikis?

Social Networks

Launch Date August 2003 February 2004 May 2003

Users >100 MM >300 MM >40 MM

2008 Revenue $ 850 MM $ 350 MM $100 MM

Alexa Rank 11 3 82

Valuation $ 3.25 Billion $ 6.5 Billion $ 1 Billion

$11,750,000,000

How could you use Social Networks?

RSS

Disclaimer: RSS will receive inordinate attention during this presentation.

What is RSS?

Real Simple Syndication

Rich Site Summary

WTF is RSS?

Free Delivery

Fast, Friendly

Feed Me

Competitive Advantage

<10%use rss

But I’m Not Tech Savvy

It’s So Easy

How could you use RSS?

Tagging

Can You Digg It?

Tag!

How could you use tagging?

Forums

How could you use forums?

audio, video, photos

And now a word from our sponsors

Will it blend?

Real People…Talking

Every picture tells a story

http://www.flickr.com/photos/tenioman/2771903123/sizes/l/

How could you use audio, video, & photos?

blogs

Blogs

www.TheFutureValueofBusiness.com

Is it TRUTH?

Is it FAIR to ALL concerned?

Will it build GOODWILL & BETTER

FRIENDSHIPS?

Will it be BENEFICIAL to ALL concerned?

You are specialBe yourself

How could you use blogs?

microblogs

What Are You Doing?

Tweetdeck

How could you use microblogging?

Other cool tools

Where do you find the time?

Effective use of time

And now… quotes from smart people

If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could.

- Jim Collins, Good to Great

Listening drives credibility.

- Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand

Seek first to understand and then to be understood

Stephen CoveyThe 7 Habits of Highly Effective People

Do your homework.-Keith Ferrazzi, Never Eat Alone

The more acquaintances you have, the more powerful you are.-Malcolm Gladwell,The Tipping Point

Get someone else to speak on your behalf.

-Dr. Robert B. Cialdini, Yes!

People want to do business with their friends.

– Jeffrey Gitomer, Little Red Book of Selling

Product development is hard. Why not let your customers help you with it?

Charlene Li, Josh BernoffGroundswell

Everyday it gets easier to tighten the relationship you

have with the people who choose to follow you.

– Seth Godin, Tribes

Don’t be afraid to experiment

Connect with me

David E. BowmanMarketing ManagerLÛCRUM Inc.davidebowman.com