Foldella

Concept

Market Research

74.8% surveyed do NOT carry an umbrella out

Main reason: BULKY BULKY

Size is most important to them

63.3% run through the rain

Target Audience

Market Competition

Distribution channels

Unique selling point

Structure – 1st of it’s kind

Sold through vending machines

Get designers to design umbrellas

DIY designing kits to design your umbrella

Prototype Development

Thank You