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TWC Project 2's Presentation slides in Week 11! Contains our business plan to market our visual cue helper device.
Citation preview
+
TWC Week 11 Presentation
Technology & World Change
+2 Front
Prototype Taken into consideration the feedback
provided Spoke more with people in the field Linked up with Programmer Arranged to let individuals with autism
experience our product
+
Business Plan Bring the advantages of technology to
the individuals with autism Use technology to provide a viable
solution at a reasonable price Social Enterprise
+Our Prototype
+Business ModelInfrastructure
Core capabiliti
es
• Enthusiasm• Compassion• Group
Diversity• Vision for the
product• Marketing
strategies
Partner Network• Free
Lance Programmers
• Singapore Autism Association
• Gonzo Buzz LLP
Value Proposition
To Teachers
To Users• To provide a
convenient tool for people with autism
• To cope with day to day functioning independently
• Helps to reintegrate back to society
To Families
• More effective in delivering lessons
• Reduces guidance required
Cost Structure
Revenue streams
Prototype : 0 cost
For Programme from Gonzo Buzz LLP: from 10 000 - 50 000
SponsorshipSales from device
Customer
To Companies
• Less support needed for people with autism
To Users• The more useful the
buyers find the product, the higher the adoption rate for this technology
Customer Relationship
Distribution Channels• Online• Special needs
Schools• Autism
Association of Singapore
Target Customer
People with Asperger syndrome
Infrastructure
Core capabilities
• Enthusiasm• Compassion• Group diversity• Vision for the
product• Marketing strategies
Partner Network
• Free Lance Programmers
• Singapore Autism Association
Value PropositionTo
Users• To provide a convenient tool for people with
autism• To cope with day to day functioning independently
• Helps to reintegrate back to society
To Teachers• More effective in delivering lessons
To Families• Reduces guidance required
Customer
To Companies
• Less support needed for people with autism
To Users
• The more useful the buyers find the product, the higher the adoption rate for this technology
Customer Relationship
Distribution Channels• Online• Special needs Schools• Autism Association of Singapore
Target CustomerPeople with Asperger syndrome
Cost Structure
Revenue streams
Prototype : 0 cost
For Programme from: Gonzo Buzz LLP [ $10 000 - $50 000 ]
• Sponsorship• Sales from
device
+SALES & MARKETINGTarget audienceCaregivers of People with AspergerSchools and Institutions which cater to people with Autism
Examples are: AWWA SchoolCanossian SchoolEden SchoolLee Kong Chian Gardens SchoolPathlight SchoolMetta SchoolGrace Orchard SchoolRainbow Centre – Margaret Drive SchoolSingapore School for the DeafLighthouse SchoolSt Andrew’s Autism SchoolTowner Gardens SchoolWoodlands Garden School
+SALES TACTICS (LOCALLY)
1. Booths: We can set up booths at the special
education Schools
2. Testimonials: We can collect testimonials of current
users to let other potential users know about the benefits of our product and how it can change their lives
+SALES TACTICS
3. Set up a website: This is to expand the market from local to
global The website will include:
Details of our device Testimonials of users and professionals Aspergers-related issues Forum