Embed Size (px)
Citation preview
Integrated Marketing and
Promotions Executions
Retail, CPG and video game partners
Official Movie Website
Strategic partner on this film
Website
TWC also tagged TV spots with the iVillage logo
Official movie website co-promoted by SeenOn and
St. Martins Press book tie-in with a branded standee
E-vite premiere invitation
Henredon “As see in” ad in Traditional Home Magazine
In-book and online sweepstakes which Henredon promoted in Traditional Home
Caesar Stone built the set of Mrs. X’s Fifth Avenue kitchen and used photographs to run “As seen in” ads in multiple magazines for three consecutive months
Online Sweepstakes
Print creative to promote the sweepstakes
Online promotion
Stroller hang-tag
Hollywood Movie Money on/offline promotion; 10,000 tickets funded by Hearst
P&G placed Swiffer in the film and promoted their involvement via an online sweepstakes
Peel-off game piece
Wish List Promotion with American Express
American Express was also a premiere sponsor
Entertainment Hub placement to drive ticket sales. Ticket sales were also promoted via several email blasts and inclusion in card member newsletters.
AOL, MSN and Yahoo! home page takeover featured Wish List creative for a 24 hour period. Value: $1.1 mm in media.
Exclusive American Express card member only ticket sales to an advanced screening in ten markets.
Lycos sent email to 2.5 of its registered users pointing them to the exclusive American Express purchase page on Fandango.com.
BlockbusterAs a strategic partner of The Weinstein Company, Blockbuster provided the following:
• Posters in all locations that correspond with the footprint of the December 25th release; email blast targeted to all registered users in those markets
• Online teasers and presence on Blockbuster.com home page• Email blast to 7.9mm+ registered users
Coca-ColaCoca Cola has a broad reaching partnership with the Historical Black Colleges and Universities. Coca-Cola:
• Underwrote college screening programs in the top 20 markets for HBCUs
• Ran screen slides on over 13,000 screens for an eight week run (promoting The Great Debaters generating 23mm impressions)
Brooks Brothers provided all the clothing for the film and featured drawings by two time Academy Award nominated designer Sharen Davis on their website and in ten store windows.
Branded search
Yahoo supported their involvement from their homepage
“Movies” home
42nd Street marquee
Yahoo had the internet exclusive of the trailer in addition to exclusive photos. They provided $776,500.00 in promotional value.
Premiere at the National Theater in Westwood, Los Angeles
Sponsored by Hennessy Cognac and W Hotels
On-pack DVD sticker
Movie Cash insert
Over 40,000 Movie Cash tickets were funded by Starz Starz Entertainment/Best Buy in-store promo end cap in 1,171 stores
Licensed merchandise for ROB ZOMBIE’S HALLOWEEN and GRINDHOUSE
Promotional partners
Movie Cash: Included with STORMBREAKER DVDs at Wal-Mart stores
Nestle Waters created over 8 million FSIs which were inserted in newspapers across America
Licensed merchandise for an international McDonalds “Happy Meal” promotion featuring The Teenage Mutant Ninja Turtles
7-Eleven is an integration partner who will activate in-store and online promotions internationally.
2009 Release
Carl’s Jr. and Hardee’s is a partner who will activate with in-store, online and print promotions.
Starring: John Cusack, Steve Buscemi, John Cleese, Jay Leno and Eddie Izzard.
October 2008 Release
• :15 or :30 second spots which cannot be fast forwarded through on the DVD
• Featurette
• Special Features sponsorship
• On-pack stickers
• In-pack inserts (Business Response Cards, collateral, sampling, etc.)
• Retail promotions with Target, Wal*Mart, etc.
• Email blasts to 7.4+ million registered users
• Total Access website
• In-store signage
• Tagged trailers
Sister Company Strategic Partner
MEDIA PARTNERS
Bravo TV Elle Magazine
INTEGRATION PARTNERS
L’Oreal TRESemme Bluefly Hershey’s Brother Sewing Machines Levis
IN-KIND PARTNERS
T-Mobile Starwood Parsons New School for Design
Co-branded print with models wearing designs produced for the show
Online store which sells licensed merchandise
Branded sewing machine
