ARIZONA - 2011

TRENDZONE

TREND WATCH

Occasions

Everyday

at home

Out and

about

Festivals

BBQs

House

Party

Bars

EventsSocial

gathering

Informal

dinner party

Formal

dinner party

Restaurants

Special /

celebratory

Line of

Formality

TRENDS Consumption / Occasions

Occasions

Everyday

at home

Out and

about

Festivals

BBQs

House

Party

Bars

EventsSocial

gathering

Informal

dinner party

Formal

dinner party

Restaurants

Special /

celebratory

Line of

Formality

Tradition

Premium

‘Appearance’

Practicality

Convenience

Much more permission

to innovate across

these occasions

Practicality

becomes important

as occasions go

larger scale

Re-sealability

Robustness for transit

Versatile size

Less wastage

Less conventional

packaging shapes and

materials

Re-sealability

Ease of opening

TRENDS

Innovation / BenefitsInsights from our suppliers on closure and container development

TRENDS

Graphics: Customization/Collaboration

Smirnoff Electro Club Edition Custom Designed Beer 1800 Tequila Artist Series

Oronoco Rum (Brazil)Communicates Brazilian provenance through the mapdesign embossed in leather.

J&B Colour Editions Tru Blood O PositiveAbsolute Brooklyn by

Spike Lee

TRENDS

Traditional Material/ Updated Shapes

Absolut Glimmer Restage SmirnoffBottle

Restage CaptainMorgan Bottle

Self Illuminating Bottle

Optimized GripBottle

TRENDS

Sustainability

PET: Continued Growth Aluminum Bottles

Recycled Glass. Eco Labels.New Paper Bottle: World’s first totally

recyclable paper container. Made from 100% renewable resources.

Lighter Bottle Weight

Eco Refill Vodka Pouches

TRENDS

Use Change Proposition

Wine Packaging Innovation

Mixer PackagingWine Sorbet / Freeze & Squeeze

Single ServeVariety Packs

Said to have half the carbonfootprint of glass bottles and toallow the wine to stay fresh up to6 weeks after opening, the newbarrel contains 3 liters of wineand retails for $29.99 USD.

CLOSURES

2 PieceSame Material/2 Colors

Bi-Injection2 different materials

Process printingUp to 6 colors

WAK / Smooth ROPPNo visible Threads

Brand Aesthetic / PromotionalUsing new advanced aluminum shaping

technology

CONTAINERS- SENSORY IMPACT

Tactile Bottles

Add Texture to bottle

ACL Deco

Multicolor / 360 Degree “No label

Look”

CONTAINER – MATERIAL OPTIONS

Aluminum Bottles

Custom PETEndless Shapes & Sizes

Graphics: Customization/Collaboration

CLOSURE INNOVATION

Consumer Interaction and Experience

Handling Experience, Opening Experience, Pouring Experience

Brand AestheticAluminium external with combination of top and side embossing,Can be foiled or printed, matte and gloss options.

Externally smooth aluminium screwcap. Screw on application. Common bottle finish for open pour and NRF.

Idea: Maximum decoration / Branding area

CLOSURE INNOVATION

Additional R&D Ideas

• Closure with Noise Sound when opening (technology unknown)

• Closure with Aroma Emanates a Smell/Fragrance (cross contamination/inventory concerns)

• Vortex" Closure When Pouring injects Air that will Create a Type of Foam

Soda SealThis concept for a soda can would allow you tocover up your pop and keep the fizz.

Rip CapDirected to a young and versatile market. Rip Cap, incorporates an easy-way-open.

BOTTLE INSIGHT

Bottle Shape and Visual AppealTactile, ACL Deco, Recycled, Aluminum

CONTAINER INSIGHT

Can Innovation

Self Chilling Cans

• Refrigerant is Water• No Pressure Vessels• Zero Discharge• 40F (23C) drop from Ambient• Chilled Volume – 300mL• Duration 20min-1.5hrs• Does not dilute beverage• Completely Recyclable

Printed Can Endsincrease visibility and differentiation

SUSTAINABILITY

Renewable Material Sources

Cane Fiber Paper White is made from 95% Sugar Cane fiber

waste (Bagasse) and 5% Hemp & Linen fibers. This material

seem like a “natural” for labeling rums and could provide a

positive marketing spin for our packaging. However, at a cost that

is more than double our current paper stock and limited global

availability, we would recommend it’s use on products with a

higher retail/lower volume.

Plant Bottle: 100% recyclable PET bottle made with up to

30% plant based material (sugar cane fiber waste &

molasses) which is a renewable resource. The material

reduces carbon emissions by 25% vs traditional PET. It also

does not contaminate the PET recycling stream, so it can be

recycled over & over. Development led by Coke (Dasani)

Plant PET

Heinz announced last week to expand

use of the technology

LABEL INSIGHT

Shrink Sleeve/Capsule versatile,

Customizable,inventory friendly, tamper

evident

− Matte/Gloss Varnishes, full color,

tax stamp/neck label look

Full Shrinks decorative and protective. Provides large, 360, live area.

Shrink Sleeve Techniques

LABELS INNOVATION

Data Matrix TechnologyCode scans with smart phone which

links to website. Interactive Marketing

Thermo Chromatic InksInks change with temperature

RepositionableCan be moved to different areas of the bottle

Programmable LED255 character/6 messages

can be programmed

Electroluminescent InksIncorporate conductive inks and power source

(JW video)

Better Data picture

\John Wlaker video here

PACKAGING INNOVATION

EXPLORATION

Pouches•Malibu 1.75ltr cocktail range in USA

•Funkin cocktail mixers (UK and USA)

Bag in Box•Sauza Margarita

•Cruzan Mojito

•(Bacardi Mojito mock up)

Pet bottle & sleeve: VnC Cocktails•“100% natural” ingredient listing

•Preservation by pasteurisation

•Limited shelf life : 9months

Extruded PET•Compare to injection moulded PET

•Rigid, glass like appearance

•Light weight advantage of PET

New Packaging Formats

Stackable flavor system containers

INNOVATION MOTIVATION

Sites to Inspirehttp://blog.pentawards.org/http://theawesomer.com/tag/drinks/http://www.datamonitor.com/http://www.inventables.com/

Freestyle machine, which lets you mix your own sodas from over 100 flavor combos.

Edible drinking glasses in unusually tasty flavor combinations, like lemon-basil, ginger-mint and rosemary-beet.