Should your business be using social media? We set out how to set up your accounts, the common pitfalls, and key decisions to make BEFORE starting. What information you can put onto social media and how this can improve your marketing and new business development.
Citation preview
1. Beginners IntroductionTo Social Media
2. The Big PictureSocial is over-hyped full of teenstalking
rubbish and irrelevant forbusinessVsSocial Media is the most
exciting freemarketing tool for business 3. What is social
media?Its a way of sharing information to agroup of people using
software.The principle works on overlapping circlesof influence, to
enable ideas to spreadbeyond your immediate network 4. Circles of
InfluenceThe rest of our connectionsPeople You KnowPeople I know 5.
How does Social Media work?Markets are conversationsThe Cluetrain
Manifestohttp://www.cluetrain.com/book/markets.htmlEvery business
in the world gets discussed in public.How does business work?Talk,
discuss, decide, collaborateMetcalfes LawIf theres a conversation
which you are not party to howdoes that make you feel? 6. Should
our firm use social media?If you arent part of the conversation;
youwont be part of the solution.Where are your clients and
prospectsdiscussing?- Trade magazines- Stuff- Chamber of Commerce
meetings- Online? 7. Decide if Social Media is right for youAre
your clients on social?Go look at their websitesIf your clients
(and firms like them) are onsocial, you should be too.Or you risk
losing out. 8. Where can I find a good accountant? 2.10 pm 9. The
answers 10. Measuring social media impact 11. How to set up your
accounts1. Decide on a name2. Be consistent across all platforms3.
Prioritise the one(s) your clients use4. Get Started1.
www.linkedin.com2. www.facebook.com3. www.twitter.com5. Have a logo
jpg ready: check social image sizes 12. Linked In Company Page 13.
First check there isnt already a pageLinked In creates pages for
firms to act as adirectorySearch for all versions of your business
name shortforms,
initialshttp://help.linkedin.com/app/answers/detail/a_id/710/~/adding-a-company-page#
14. Facebook Brand page 15. Facebook brand
pagehttps://www.facebook.com/pages/create/ 16. Twitter 17. Posting
messagesWhat to write?Do you have a newsletter?How many articles
does it have?Staff newsChristmas closure datesAnswer
questionsShowcase your expertiseDecide on frequencyAgree a diary
plan and time of day 18. What you should have done first Decide who
will monitor Partner plus 1-2 staff Agree email address for all
sites Discuss what information to share Whose job is social media?
19. Its all or nothingWhat will clients think if:Firm is listedNo
activityOne Partner is onNo activityYou decide 20. Ways to get your
content sharedJust posting messages is like screaming in the middle
of a forestShare others content firstHave an inner circle of
collaborators- Partners, staff, key clients- Set up automatic
re-sharing- Alert them to important articles in advance of
postingDifferent times of day- Who works 9-5?- When do you read
your private mail/social media?- ExperimentRepeat yourself- On
publication- One day later- Three days later- One week- One Month
21. Example: How to pay GST using Kiwibank 22. Content
suggestions1. Timebound vs Evergreen2. Showcase your skills3. The
simple things often start conversations4. Mix it up5. Have a plan6.
Re-use other work-related advice Slides Answers to client questions
Training Tips and tricks filing GST, Using Bank 23. EtiquetteSocial
media is like going to the pubDont be pushyDont talk about yourself
all the timeBe generous and listen firstRatio of 70:20:10re-share /
retweet 70%comments 20%your posts 10%Always reply and thank others
for liking/commentingRe-use on other
siteshttp://www.problogger.net/archives/2014/10/24/a-social-media-etiquette-guide-you-might-find-useful/
24. Overview of other social media channels Video YouTube, Vimeo,
Vine Audio Podcasts, SoundCloud, iTunes Pictures Pinterest,
Instagram, Flickr Written Blogs, Tumblr, Linked In Blogs, 25.
Measurement and analysisNearly everything digital can be measured
26. Things to do TODAYVisit your clients websites and list those
with socialprofilesDecide on a name for the firm on every social
mediasite (ideally identical)Agree who is in charge of social media
for the firmRegister your profile and upload your logoAdd social
media to the Partners Meeting agenda.Invite Rebecca Caroe to answer
questions by phone 27. Creative Agency Secrets Offer for
Youhttp://creativeagencysecrets.com/accountant-resources/ Get these
Slideshttp://creativeagencysecrets.com/marketing-accountants/ Phone
consultation $150 + GST for half hour Get questions answered,
coaching for your socialmedia team, top 3 recommendations Full
refund guarantee if not satisfied 28. Connect with
me@[email protected] In+64 22 647
3993
