3. @SocialyzeUrBiz Agenda 1. Marketing: Then and Now 2. Digital
Marketing: What You Need To Know 3. Social Media 101 i. Set Your
Goals ii. Where To Be iii. What To Share iv. When To Share v.
Building Social Equity vi. Social Listening vii.10 Tips for Social
Success 4. Discussion
4. MARKETING: THEN AND NOW May I have your attention
please!
5. SocialyzeUrBiz ATTENTION! The currency of the marketing
world. 5
6. @SocialyzeUrBiz The War Rages On! The Battle for Attention
(1880-present) Without attention, marketing cant work! Attention =
Opportunity Marketing in a Nutshell: Goal: Gather leads to create
opportunity Problem: How to gain attention? Solution: Push out our
messages and messaging! Buy Our Product!
7. @SocialyzeUrBiz The Rise of Push Marketing 1880's onward.
Technology only allowed for 1-way communication Effective in Print
to Radio to Television to the Internet (1880s-2010)-- while
attention was abundant! The message was: Heres my product, BUY IT!
Marketing was about the brand, not the consumer. Good marketing was
manipulative. 7
8. @SocialyzeUrBiz The Tipping Point Somewhere around 2000.
Attention was becoming scarce. Consumers began "tuning out"
traditional marketing, turning instead to search engines to make
informed decisions.
9. 9 R.I.P. Outbound Marketing A long time ago - 2010
10. SocialyzeUrBiz THE BIRTH OF INBOUND MARKETING How may we
help you? 10
11. @SocialyzeUrBiz The Answers Lie Within The internet became
the new horizon for marketersits where all the attention went!
12. @SocialyzeUrBiz Consumers Dictate When The Marketing
Happens They control the flow of information They find answers when
and where they want They avoid inquiries and contact forms until
absolutely necessary Salespeople have become facilitators 12
13. DIGITAL MARKETING 101 How to market in 2014, like its 2014
(not 2007)!
14. @SocialyzeUrBiz Definition Digital Marketing is the use of
digital technology and communication channels to reach a targeted
audience.
15. @SocialyzeUrBiz Your New Customers 15 Tech savvy Smartphone
in hand Reliant on Google Social media obsessed Impatient Sound
familiar?
16. Look Familiar!? 16
17. @SocialyzeUrBiz New Marketing: The Honest Economy Marketers
still have the same goals and challenges: Goal: Gather leads to
create opportunity Challenge: How to gain attention? Its the
solution that has changed: Solution: Push out our messages and
messaging! Pull or attract prospects to our messaging. How? Blogs
(Content marketing) They ask, you answer! Search engine
optimization Websites that convert! Social media (Relationship
marketing)
18. @SocialyzeUrBiz Inbound Marketing Methodology
19. @SocialyzeUrBiz Digital Marketing Components Website (Fast,
converting, with a blog!) Email marketing software CRM software
SOCIAL MEDIA Analytics software Paid promotion budget
20. SOCIAL MEDIA 101 Getting the attention you need to
succeed
21. @SocialyzeUrBiz Social Media Is... Social Media consists of
highly interactive platforms through which individuals and
communities share, co-create, discuss and modify user-generated
content - Wikipedia Engaging Personal Visual Enticing Evolving
Addictive
22. @SocialyzeUrBiz Social Media Is Not... A marketing plan! A
website replacement! A blog! A billboard! 22
23. @SocialyzeUrBiz A New Opportunity Social Media allows us
to: be where our customers are engage with our customers Therefore,
we are essentially competing for attention with wives, husbands,
children and friends! It can be over in a click of the mouse, so
tread lightly!
24. SUCCEED AT SOCIAL How to gain attention, earn trust and
turn it into profit! 24
25. SocialyzeUrBiz 1. SET YOUR GOALS Dont go it blind. 25
26. Its Not About You or Your Company, Its About Them (Your
Customers) 26
27. @SocialyzeUrBiz The 7 Goals of Social Media 1. Build Brand
Awareness 2. Extend Customer Service 3. Direct Referral Traffic 4.
Create Top of Mind Awareness 5. Reputation Management 6. Enhanced
PR 7. Build a Community of 27
28. SocialyzeUrBiz 2. WHERE TO BE Facebook, Twitter and
Pinterest, oh my! 28
29. @SocialyzeUrBiz So Many Choices!
30. @SocialyzeUrBiz The Big 6
31. @SocialyzeUrBiz How Do I Choose!? Primary Networks: Always
start w/ Facebook. Chances are your audience is there (1.2 billion
users!). Twitter is a solid choice as well. Google+ For SEO and
networking. Secondary Networks: Understand your audience. Where are
they active online? Where are you most comfortable? What is your
product or service? Is it visual? Start w/ 2 or 3 max
32. @SocialyzeUrBiz Secondary Networks (contd) Choose Pinterest
if: You have a visual product or service You want to drive traffic
to your blog/website Your target market is middle aged women Choose
YouTube if: You have products to review Your service needs
explaining (how-to videos) You want to grow your presence quickly
Choose Linkedin if: You are a B2B company You are expanding You
regularly hire contractors/freelancers
33. @SocialyzeUrBiz Instagram & Vine: Niche Networks
Instagram Photo sharing network Vine 6 second video sharing
34. SocialyzeUrBiz 3. WHAT TO SHARE? Share stuff theyll love!
34
35. 35
36. @SocialyzeUrBiz Share Great Content Keep it visual! Images
work best. Make sure its interesting! Create original content about
your business. Borrow from industry leaders. Always ask yourself:
Is this useful, entertaining or inspiring? 36
37. @SocialyzeUrBiz Context-Specific Content Users visit
specific networks in specific settings and at specific times
(context) Does your content fit into that context? Pinterest =
Visual Facebook = Entertaining Twitter = Short form tweets Example:
Dont share textual, boring images to Pinterest, or try and write a
blog post on Facebook. 37
38. SocialyzeUrBiz WHEN TO SHARE? Reach your audience at the
right time 38
39. @SocialyzeUrBiz Tips for Scheduling Your Social Media Ask
Yourself: How much time do you have each week to commit to social
media? When is my audience likely online? Keep a simple schedule
(1-2 posts/day) Keep it consistent (post around those times every
day) Use a scheduling tool (Hootsuite or Buffer) 39
40. @SocialyzeUrBiz How Much Is Too Much? Set Your Baseline:
Facebook: 2-3/day up to 5 Twitter: 10/day average Google+: 1-2/day
Pinterest: 1-2/day Linkedin: 1/day Quality over quantity Find what
works and then turn up the volume! Commit to a baseline of quality,
consistent content. Add to it when something arises. 40
41. SocialyzeUrBiz BUILDING SOCIAL EQUITY Whats your Social
Media credit score? 41
42. 42 Give without expectation of reciprocation -Ryan
Hanley
43. @SocialyzeUrBiz Grow By Giving Share, listen, participate
and engage. Follow everyone and follow back! Explore competitors
social media they have the audience you want. 43
44. SocialyzeUrBiz SOCIAL LISTENING Theyre talking about you,
whiter youre there or not! 44
45. @SocialyzeUrBiz How To Listen on Social Media Join relevant
groups Follow industry leaders Setup keyword searches in Hootsuite
Google Alerts 45
46. 10 TIPS FOR SOCIAL SUCCESS Remember these 10 things for
guaranteed success! 46
47. SocialyzeUrBiz 1. SOCIAL MEDIA IS A MARATHON, NOT A RACE
There is no end game as your audience is always growing, and your
conversations are always changing. 47
48. SocialyzeUrBiz 2. SET GOALS AND MEASURE RESULTS It is for
your business, after all. 48
49. SocialyzeUrBiz 3. BUILD RELATIONSHIPS FIRST! Let others do
the work! 49
