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Kick Starting Your Social Media
Laura Gallagher The Creative Company, Inc.
1989
2012
Our System
Our Channels
Our Channels
Case Study
FMM: Twitter
FMM: Facebook
Why Should I Care?
Key Social Media Guidelines
• The Golden Rule Applies • Like any good rela6onship, this will require your 6me, energy and solid effort – 24/7/365
• Use scheduling tools such as HootSuite, Sprinkler or Sprout
• Build quality rela6onships member-‐to-‐member and encourage each other in this space
• Don’t flood your audience with posts
The Golden Rule Applies “Do unto others as you would have them do unto you”
Use Your Tools • HootSuite, Sprinkler, Facebook Schedule tool • Biggest Perk of Tools: They allow tracking! • Remember: Don’t always rely on these tools. Genuine
interac6on cannot be scheduled.
• Watch your auto-‐post seVngs. It's easy to forget, for example, that you set up a post 15 minutes a[er you just posted something.
Use Your Tools Companies that auto-publish have a 50% increase in leads
Use Your Tools
Don’t Flood the Audience
Quality Relationships
Quality Relationships Southwest Airlines
@Southwestair
24/7/365
Connecting the Dots
Key Take-Aways • Remember that not everything has to be shared as it’s happening.
• Connect with your community… and beyond!
• Expect to always be on call – social media interac6ons don’t stop a[er 5 p.m.!
• Allow yourself a break from the social world to avoid geVng sloppy.
• Learn from other companies, brands or people.
Connect with Us! Facebook
www.facebook.com/thecreativecompany
Twitter www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura
Email [email protected]
