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Social Media For Business
A Beginners Guide
What Is Social Media?
What else??
What Is Social Media?
All interactive content on the internet:
Blogging
Forums / Message Boards
Newsletters
Flickr & YouTube
Advantages?
Drives traffic to your website
Good for SEO
Establishes you as an expert
Nurtures relationships with customers
= MORE SALES
Disadvantages?
Time Consuming
Negative Feedback
Loosing control of your message
Look At The Stats!
1,418,100 Facebook users in Ireland
847,000 are active daily
73% penetration of the online community
55% Male / 45% Female
91% are over 18 years of age
IRELAND
Aoife Porter Bua Marketing – April 2010
Look At The Stats!
150,00 Twitter users in Ireland
25,000 LinkedIn accounts in Ireland
IRELAND
Aoife Porter Bua Marketing – April 2010
IRELAND
Blog – January 2008Case Study –Garrendenny Lane
“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”
Blog – January 2008Case Study –Garrendenny Lane
Twitter – March 2009Case Study –Garrendenny Lane
Facebook – September 2009Case Study –Garrendenny Lane
“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”
“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”
Twitter – March 2009Case Study –Garrendenny Lane
Product of the monthCase Study –Garrendenny Lane
Freebie FridayCase Study –Garrendenny Lane
“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”
Case Study –Garrendenny Lane
All About Twitter
Setting up your account
www.twitter.com
Getting People to
Follow YouFollow People
Add buttons to your website
Tweet interesting and relevant content
Engage people in conversation and RT them
Add social media links to all your printed material
Finding People To Follow
Follow a bunch of people from Ireland
Search for keywords relevant to your business
Follow people that other interesting people are following
Use Pluggio, Followfinder and Twitters own suggestions
Finding People To Follow
Use Hootsuite
Finding People To Follow
How To Speak Twitter
@ Symbol
”@stephenfry please don’t leave twitter we’d miss you immensely”
”I hope @stephenfry doesn’t leave twitter”
How To Speak Twitter
RT - Retweet
“RT @briandshelton: Getting ready to put @dropbox through its paces. I've heard nothing but good things abt it. http://bit.ly/blIoKA”
Old fashioned method
New method
How To Speak Twitter
#tags - Hashtags
#coronationstreet #iphone4 #fail #bb11#followfriday #freedomflotilla
#klck #bizcampdublin #learningtousetwitter
•Search
•Create Your Own
What To Tweet?
Come up with a strategy and stick to it
Always consider your target market
Keep it relevant and on topic
Ask for input
How to make short links
A Quick Tour Around Hootsuite
Tweeting, Scheduling & Link shortening
Retweeting, Replying, Viewing Conversation
Statistics
Feeding your blog to Twitter and LinkedIn
Search columns
Time Saving Tips
Prepare a Twitter schedule and stick to it
Schedule SOME of your tweets
Allocate a set amount of time daily to update your account
Use Hootsuite
All About Facebook
Setting up your account
www.facebook.com
or
www.facebook.com/pages/create.php
Setting Up Your Page
Create a temporary URL using bit.ly
When you have 25 Likes: www.facebook.com/username
Logo can be as big as 200px x 600px
Add clickable link to info box
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
Encourage interaction
Getting People To LikeYour Page
What to post
Link to sites that will interest your target market
What to post
What to post
Link to sites that will interest your target market
Import your blog
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
Photos to run poll
Notes application to run poll
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
Encourage your community to share
What to post
Handy FacebookApplications
Static FBML – create custom pages using simple HTML
Slideshare – Share presentations like this one
Wildfire – Run contests within the Facebook rules (premium)
Networked Blogs – Feed your blog to your Facebook page
Twitter – Allow Facebook to update Twitter
Facebook Etiquette
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments
Monitoring
Link Shortening
Monitoring
Record keeping
If you get stuck
Email me: [email protected]
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking
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