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Social media for beginners An introduction to Twitter, Facebook and LinkedIn 1

Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

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Page 1: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Social media for beginnersAn introduction to Twitter, Facebook and LinkedIn

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Page 2: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

We will coverIntroduction to:• Social media• Twitter• Facebook • LinkedIn• How to build your tweet• How to build your Facebook post• How to build your LinkedIn post

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Page 3: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

What is social media?

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Websites or applications that enable users to create and share content or to participate in social networking to interact with other users, or to find people with similar interests to one's own.

Page 4: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

What is social media?

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Twitter: Social networking service on which users post and interact with messages.

Facebook: Social networking website which allows users to create profiles, upload and share photos and videos, and to keep in touch with their contacts.

LinkedIn: LinkedIn is a social networking site designed specifically for the professional community.

Page 5: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Your Twitter profileHow it looks

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Page 6: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Explore hashtags and see what is trending on the day

Notifications for you

Direct messages to you

View your profile

Pin a tweet to the top of your page.

Profile picture – on brand.

Create a tweet

Media you have shared

What is trending in your home location

Your cover image – on brand

Your twitter biography

Feed tabsPin important posts to your profile so that

they stay at the top of your feed

Page 7: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Twitter explained

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Page 8: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Your Facebook profileHow it looks

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Page 9: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

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Your home page

Your events

View your posts

Photos and videos you have shared

Pin a post to the top of your page

Profile picture – on brand

Posts from visitors

Cover image – on brand

Write your messages hereReviews left by others

If possible, use images that are 1200 pixels wide and 628 pixels

tall to fit the space

Page 10: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Your LinkedIn profileHow it looks

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Page 11: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

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Logo and name

Your page’s activity over the last 30 days

Suitable image

Amount of likes and comments

Posted content

Comment box

Page information

LinkedIn home bar

Write post, or add an image, video or article

Hashtags you can follow

Follow relevant hashtags and stay up to date – use these in your posts so your members

can engage with the conversation!

Page 12: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Writing your posts

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Page 13: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

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Who are your audience?

What is your tone?

What information to signpost?

Which accounts to tag?

What hashtags to use?

Write

Schedule time

Monitor engagement

Plan

Prepare

Process

Page 14: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Twitter: What to include

High quality artwork

Event speaker

Relevant tag

Title of eventRelevant hashtag

Relevant tag

Date Link to URL

Keep your message concise

and link to the website where

more information can be found

Page 15: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Facebook: What to include

High quality artwork or video

Concise messaging

Signposting

Relevant hashtag Relevant emojis

Link to URL

Hashtags started on Twitter but they’re now

used on all forms of social media to sort,

promote and find relevant content

Page 16: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

LinkedIn: What to include

High quality video

Relevant hashtag

Signposting

Relevant hashtagLink to URL

Tag relevant accounts

LinkedIn is a professional network so

your posts can be longer and more fact based. Remember to make your tone a bit

more formal!

Page 17: Social media for beginners media for beginners... · 2020-01-21 · beginners An introduction to Twitter, Facebook and LinkedIn 1. We will cover Introduction to: • Social media

Summary

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Make sure your profile sparkles

Plan before you share content

Use artwork or videos if you can

# Add relevant hashtags@ Tag the right people Put these tips into practise