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Sales can be challenging: budgets looming, deadlines on the horizon. But there is one amazing Social Media tool that can help obtain inbound leads and turn cold calls into warm introductions. Find out more at http://punchmedia.ca/home/social-media-for-sales-managers
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Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
Using Social Media to Build Sales
Presented by: Leslie [email protected]/punchmediadotcaFacebook.com/punchmediadotca
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
Who is Leslie Hughes & PUNCH!media?
Early adopter in online marketing (1997)
15 years experience in marketing & sales for companies such as Visa Canada, Prozac, Weddingbells & Fashion Magazine.
Professor: Social Media & Society, Durham College.
Corporate Trainer Social Media Marketing Certificate at University of Ontario Institute of Technology
Social Media clients include The Children’s Wish Foundation of Canada, TVO, Saskatchewan Pension Plan (and many more!)
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
Question:
What do you think is one of the BIGGEST fears
your business has, when it comes to Social
Media?
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Answer:
What happens if/when someone says something bad
about our company?
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My Story
Someone pretended to be me, and wrote the following on another person’s blog:
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What I learned:
If it can happen to me, it can happen to anyone
You must monitor what’s being said about your business (and/or you!)
You have to respond quickly (ideally having a plan of action beforehand would have been even better)
How you respond speaks VOLUMES
Keep everyone involved “in the loop”
Your passionate followers will rally to support you
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
What do you think is THE most powerful Social Media tool
to help you build business relationships?
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
LinkedIn.com - What is it?
The world’s largest professional networking site has over 200 million members in 200 countries
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Top Stats
7m+ members in Canada Over 60 million in the USA More than 2.6 million companies have
LinkedIn Company Pages.
Source: http://press.linkedin.com/about
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Trust in LinkedIn
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
It helps to build relationships!
77% research companies*
65% of journalists have used information on LinkedIn as research material.*
44% increase face-to-face effectiveness**
50% build new networking relationships with individuals who may influence customers**
Source: *http://www.factbrowser.com/tags/linkedin/**http://pinterest.com/pin/72479875222995554/
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
LinkedIn & Relationship Building
Turn “cold calls” into “warm introductions” Fact finding/research tool: business and
connections Keep top-of-mind through status updates
and event invitations Connect in “Groups” And so much more!
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
LinkedIn Company Pages
Show a visual/brand of your business Allow you to share your company “story” Stay top-of-mind with status updates Share job opportunities Provide information on products/services - feature
videos See who works for a company Receive company recommendations See analytics Get followers!
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
LinkedIn DIY Training
This online training program is designed for the busy professional
Modules are less than 15 minutes each Downloadable ACTION items keep you on-track.
Click the following link for FREE access to Module 1:
http://punchmedia.ca/linkedin-training-program/
Only $97 Includes: 2 additional modules + action plans
(first one is free) How to craft a killer headline How to get custom URLs Inspired ideas for effective status updates How to get recommendations
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
Customized Training for Your Sales Team
Find out why your Sales Team all need to have consistent, strong profiles
How they can learn to turn cold calls into warm introductions
Ways they can get inbound leads
Click on the following link for more info! http://punchmedia.ca/home/social-media-for-sales
-managers
Get a customized quote by emailing [email protected]
Sign up for “insider secrets”, tips and how-tos at: www.punchmedia.ca
Be sure to sign up for “insider tips”
www.punchmedia.ca/email.html
Leslie [email protected]
Company page: http://www.linkedin.com/company/punchmedia
