Ricoh social media & sales

Social Media & SalesRicoh 6 Nov.

[email protected]+31647180864

@vincenteSlideshare.net/vincente

Wednesday, November 7, 12

mailto:[email protected]



Olie Future?


Olie Future?


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews






Not always good!


Not always good!


Tesla Model S


Tesla Model S


Tesla Model S








Waarom social media?



Vincent Everts?


Vincent Everts?


Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil


Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!





@Wol Jeroen Wollaars, NOSzie www.baldopinions.com


http://www.baldopinions.com

http://www.baldopinions.com

incrowd: capture events, together


ANWB & video

22

VideosSo far over 2.000 videos have been published which generated almost 40.000 unique viewers.

Click to watch on YouTube


http://youtu.be/BErrxNuqqXY






23Wednesday, November 7, 12




DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






DELL Case








Dell notebooks


Dell notebooks








Dell & Social Media


• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media


• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media


Location based Social Media








White pages Appje


Whit.li api


Whit.li api


Whit.li api


Whit.li api



Lytro camera


Lytro camera


Lytro camera


Measure yourself


Measure yourself


Measure yourself


Measure yourself


Bodymedia


The connected everything




WeVideo


Urthecast Earth HD streaming


Draw Something20 Million downloads/6 weeks


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


Web1.0


7


7


7


7


7


2.1 miljardinternetgebruikers


95%Internet

penetratiein Nederland


295 miljardE-mails verzonden per dag


1 miljardWhatsApp berichten per dag


97%Weten watsocial media is

68%Gebruikensocial media


1050miljoenFacebookgebruikers


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube












• Tablets everywhere!












Internet is pain!






12

IMPACT ON BUSINESS











Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsWednesday, November 7, 12

ProductinformatieSocial toolsWednesday, November 7, 12


90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


beta




• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0


Who talks



Social Networking



1


Customer service


Customer service


“What are you doing in 140 characters”


15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page



15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page






• s


• s




It’spersonal!


It’spersonal!


It’spersonal!






Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 1985


Wordprocessing 2008


Wordprocessing 2008




Online collaborationWednesday, November 7, 12

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Get feedback


Get feedback












Web 2.0 Trend:Co-Creation




49



Sales 1 2 3 & social media

• Video testimonials

• Blog

• Twitter followers

• Linkedin: Complimenten & Groepen

• Facebook Ambassadeurs


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





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Ricoh social media & sales