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Social Media Boot Camp
& The Role of CRM
• Mitch Levinson
– MarketingRELEVANCE, Managing Partner
– Technical Lead
• Carol Flammer
– MarketingRELEVANCE, Managing Partner
– Content Lead
Atlanta | Chicago
• Content
• Team of 5 FT, 3 PT led by Carol Flammer
• Public Relations
• Social Media
• Marketing
• Media (print)
• Account Management
• Interactive
• Team of 7 FT, 2 PT led by Mitch Levinson
• Web Development
• Search Engine Optimization
• Graphic Design
• Marketing
• Media (digital)
• Account Management
Today’s Agenda
• The Social Mindset
• Social Media ROI
• Real World Examples of Social CRM
Why do you need social media
Social Media Sales Funnel
Social Media Sales Mindset
New Sales Process
Baby Boomers • Grew up during social
and technological change
• Were first to have Rock and Roll – major identity
• First to have broadcast Television and radios
• Are used to content being delivered to them
Generation X • 41 million from 1960s
through the early 1980s
• Individualistic, skeptical, latch-key kids
• Considered the MTV Generation
• Highly educated
• Not brand loyal or receptive to traditional advertising
Generation Y • Entitlement Generation –
participation rewards
• Constant Communicators
• Connected 24/7
• “Generation ‘T’ext”
• Much more diverse and segmented due to vast array of information
Generational Misunderstandings
Boomers
• Aging power barons, dinosaurs
• Hard to change, some are set in their ways
• “we have always done it that way”
Generational Misunderstandings Gen X
• Wall Street types looking for an advantage
• Relies on the Internet for information
• Scared of the rise and fall of Dot-coms and internet sharing/theft
Generational Misunderstandings Gen Y • Don’t mistake being civic
minded for being poor! • Hummingbird attention
spans • Grown up with Internet’s
freedoms and view any limitations as cutting short their freedoms
• Boomers: referrals, events • Generation X: online content,
online photography • Generation Y: mass video, social
media
Effective Online Process
5 Reasons to Use Social Media
• Increase Website traffic
• Social Media Optimization
• Reputation management
• Engagement though social networking
• Building brand
Social Marketing
4 sites to use - Blog - Facebook - Twitter - YouTube
Why do you need social media
21% of Pinterest users have purchased a product they found on the site
PriceGrabber study 2012
Why do you need social media
61% of women blog readers have purchased based on blog recommendations
BlogHer study 2012
Why do you need social media
Friends recommendations or opinions posted by consumers online are the most trusted forms of advertising
NielsenWire 2009
Why do you need social media
22% of contracts came in from social media directly to its model center.
Social Media ROI
• Drive traffic (ie buyers) back to your own site
• How do you capture leads and prospects
• How can you create something you own
• How do you build your sales activities to convert leads into buyers
Social CRM goals
• Convert interaction into sales activities
• Build your lead and prospect base
• Create opportunities for sales
• Identify connections between leads and prospects
Pivotal Dashboard
Top ways Social CRM can help
• Social Media Search for Keywords
• Manage Internal Social Media Accounts
• Add Client Social Media Accounts
• Interact and Create Sales Activities
• Interactive relationships for 3rd party testimonials and endorsements
Search for Keywords
Twitter Search for Keywords
Twitter search for keywords
Twitter search for keywords
Twitter search for keywords
Twitter search for keywords
Twitter search for keywords
Manage Internal SM Accounts
Add client SM profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Add SM Profiles
Interact and create sales activities
Interact and create sales activities
Interact and create sales activities
Interactive relationships
Interactive relationships
Full Circle Effectiveness
www.mRELEVANCE.com
Atlanta Office Carol Flammer, MIRM, CSP, CAPS
[email protected] 770-383-3360
@AtlantaPR
Chicago Office Mitch Levinson MIRM, CSP, MBA
[email protected] 847-255-5555
@mRELEVANCE
What marketing can we do for you?
www.facebook.com/mRELEVANCE
