BzzAgent Proprietary & Confidential 2009

Sales Meets the Social WebA BzzAgent Experiment

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BzzAgent, Not Proprietary and Not Confidential 2009

Social media has changed everything,

including the very fabric of how companies get stuff done.

AFTER SOCIAL: Small sales teams are augmented by the network of the social web

BEFORE SOCIAL: Companies directly employed its sales forces to call on clients and sell products

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BzzAgent, Not Proprietary and Not Confidential 200933

Corporate culture is like one big

human petri dish.

Why not experiment a little?

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We’ve experimented with…

writers (90 Days of BzzAgent), artists (Artist in Residence

Program), local businesses (free space initiative), and all sorts of big brains, (The Bento

Box).

Now we’re up for a new experiment….

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What if Your Sales Force was the Social Web?

We love clients (and hear they love us, too).

And we imagined that in the spirit of the social Web – a world in which everyone is connected to everyone else – a new lead-generation model may be on the verge of emerging.

What if we augmented our sales force with the power of you?

Maybe together, we can all win in a big way…

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BzzAgent, Not Proprietary and Not Confidential 2009

YOU

… help us set up a face-to-face meeting with a Brand Manager (or above) at a top 200 Consumer Packaged Goods (CPG or FMCG) company in the United States or United Kingdom, and a member of our team will attend the meeting.

Oh yeah, sure, you can come along if you want!

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What’s a CPG? http://en.wikipedia.org/wiki/Fast_moving_consumer_goods

BzzAgent, Not Proprietary and Not Confidential 2009

WE2

…describe what we do this way (caution: sales pitch coming):

BzzAgent is a word of mouth media company. We've been around since 2001 and have run 650 programs for more than 250 clients. We inspire our 625,000 volunteer brand advocates (and other audiences) to experience products and services, and provide them the tools to share their opinions both in person and throughout their online social networks.

If you’d like to send a deck along to your contact, you can download it at:

http://www.bzzagent.com/go/IntroDeck2.pdf

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BzzAgent, Not Proprietary and Not Confidential 2009

CASH 3

…is what we’ll pay you. $250 for any face-to-face meeting we agree to attend — and 3% of the total fee on any deal from a meeting that turns into a contract. Our average contract fee in 2008 was $240,000, so that’s some serious moola.

Big FAT Rule: Do not spam people you don’t know about this. This is for your friends/contacts only! Flip two pages ahead for the fine print/rules.

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BzzAgent, Not Proprietary and Not Confidential 2009

…at our CEO if you think you have a meeting worth setting up.

HOLLER!4

Facebook: Dave Balter

Twitter: @davebalter

Email: daveb@bzzagent.com

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BzzAgent, Not Proprietary and Not Confidential 20091010

*** Here’s What We Won’t Pay You For

• An introduction for a meeting with someone we already know

• A lead for someone at a level below a Brand Manager

• A lead at a company other than a top 200 CPG or FMCG

• Anything outside of the United States or the United Kingdom

• Hassling us or being generally annoying

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BzzAgent, Not Proprietary and Not Confidential 2009

Ok, social media.

Let’s see what you’re

made of!

BzzAgent, Not Proprietary and Not Confidential 2009

Don’t be left with the steak knives