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Overview of social media and small business.
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Leveraging Social Media: Make it part of your sales cycle
Why Social Media? Why now?
• Help your target market find you• Control what they do find• Virtual handshakes
– Reconnect – Meet new contacts– Stay top of mind
• Acknowledge customers• Set it and (sometimes) forget it
The Social Media Sales Cycle
4
The business meeting
The reunion/night out
The cocktail party
The three big social networks:
Blogs
SEO
Mobile
The three big drivers:
7
Google Places= New Yellow Pages
Google Places= New Yellow Pages
How do search engines work?
LinkedIn: Your online portfolio
13
LinkedIn company pages
Blogs: The Backbone of Social Media
Blogs are social media fodder
Blogs = Virtual Home Base option
Target market
YouVirtual Home Base
Virtual Home Base
Blogs are SEO friendly
• Search engines love:– new content– websites with lots of pages– keywords in titles/links– back links
Keyword Success
Image success
How do search engines work?
Facebook Pages: Give them something to talk about
Facebook … really?• 700 million people• Easier than blogging• Visual• Free• SEO
The Social Media Sales Cycle
Twitter: The 24/7/365 Cocktail Party
Why Twitter?
• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM
Automate
Generate
Best to have a sense of humor
Total outreach
Referral generation
• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch
Thank you!
New Media Marketing Consulting
Email: [email protected]
Twitter: @DKDnewmedia
http://dkdnewmedia.com
