Upload
game-day-communications
View
1.339
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.
Citation preview
Social Media & BusinessJackie Reau, Game Day Communications
Will Sikes, Western & Southern Open
Social Media & Business: A look at the Western & Southern Open
About Game Day Communications
•Sports & Entertainment Communications Firm•Founded in 2002 by former ESPN Anchor Betsy Ross•Firm capabilities include:
•Strategic communications and social media strategies•Mobile Media Center•Media relations•Crisis management•Event marketing/staffing•Sports fan marketing research
About the Western & Southern Open
August 13-21, 2011Lindner Family Tennis Center, Mason, Ohio
•Combined men’s and women’s event for the first-time in tournament history
Social Media & Business: A look at the Western & Southern Open
Today’s Agenda:
•“The Social Media Revolution”•Choosing your social media platforms•Building your e-community•Creating resourceful content•Monitor and measure the message
Available at www.gamedaypr.com
Social Media & Business: A look at the Western & Southern Open
“The Social Media Revolution”
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Social Media & Business: A look at the Western & Southern Open
Social media and your business
•Create a plan to complement your sales/marketing plan•Educate them how to find your social networks•Use social media for customer service•Build your on-line reputation, control your message
•You need to know what they are saying about you
Social Media & Business: A look at the Western & Southern Open
Social Media: Through the lens of theWestern & Southern Open
Social Media & Business: A look at the Western & Southern Open
Western & Southern Open: 2010 Results#5 most socially-connected tennis tournament in the world
•Ticket sales up four percent•Website traffic increased by double digits•Increased Facebook fans by 62 percent•Increased Twitter followers by 59 percent
Western & Southern Open Social Media Network
CincyTennis.comFacebook Fan PageTwitter: @cincytennisYouTube: CincyProTennis
Social Media & Business: A look at the Western & Southern Open
Drive traffic back to your website as the primary source of
information and build search engine optimization
Social Media & Business: A look at the Western & Southern Open
Via Facebook: Engage “fans” with resourceful content
in a personalized manner
Social Media & Business: A look at the Western & Southern Open
With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.
Social Media & Business: A look at the Western & Southern Open
Social Media & Business: A look at the Western & Southern Open
With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players
Social Media Planning
•Conduct a competitive analysis•Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)•Recruit/train a social media team to capture content, manage social networks•Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
Social Media & Business: A look at the Western & Southern Open
Social Media & Business: A look at the Western & Southern Open
Social Media Editorial Schedule
•Content ideas for each social media platform:•Facebook•Twitter•YouTube
•Assign staff for each •Content must be shared in a timely manner (in 15 seconds not 15 minutes)
Social Media & Business: A look at the Western & Southern Open
Monitor your social media buzz throughout the year as well as during key newsworthy moments.
Social Media & Business: A look at the Western & Southern Open
Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.
Social Media & Business: A look at the Western & Southern Open
Flying Pig Marathon Technology Summit
Finish Line photo
•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts
Questions?