Signalfire\'s presentation to Lake Geneva Rotary Club August 3, 2010. We discussed how social media and branding are merging and it becomes imperative that small and medium business owners grasp the new world surrounding their brands and their customers.
- 1. Your Brand and Social Media
- How Facebook, Twitter, & Foursquare Can Solidify Markets
& Open New Ones
Presented By: Matthew B. Olson 2. Your Business, Your Brand and
Social Media Brand & Social Media
- EverythingHas A Brand.EverybodyIs A Brand.
- Personal Brands & Personable Brands
- Social Media is a Vehicleand Not a Destination
- What are Interest Communities?
3. Different Social Media Tools, Different Functions Social
Media Tools
- Most critical social media tool:your website
- When and Why Facebook Leads the Pack
- Make Connections with LinkedIn
- Make Everybody a Local on Foursquare
4. 5. 6. How does a business get started? Listen, Respond,
Engage,and Be Helpful
- Find where discussions happen online
- Discover key topics and trends
7. How does a business get started? Listen, Respond, Engage,and
Be Helpful
- Learn the dos and donts of onlineconversations, the
net-iquette
- Respond to direct questions or relevant news
- Understand the difference betweenreacting and responding
8. How does a business get started? Listen, Respond, Engage,and
Be Helpful
- The Golden Rule of social media:
- Listen twice as much as you speak
- Understand it is a personal conversation
9. How does a business get started? Listen, Respond, Engage,and
Be Helpful
- To succeed in Web 2.0 youneed Customer Service 1.0
- Be seen as a resource not a sales outlet
- Be approachable, personable and human
10. Thinking Beyond Your First Tweet STOP! Make A Plan
- Personal Voice vs Brand Voice
- Content! Content! Content!
11. Get it to work for you Connect w/ Customers
- Every social media outlet is aringing phoneWill you answer
it?
- Never be afraid of new mediums
- Facebook, LinkedIn, Twitter and Foursquarewill fade away, but
the demand forcustomer servicenever will
12. Recommended Thought Leaders
- Chris Brogan (Book: Trust Agents)
- Brian Solis (Book: Engage)
- Jason Falls (Social Media Examiner)
- Olivier Blanchard (The Brand Builder)
- Gary Vaynerchuk (Book: CRUSH IT)
13. Recommended Websites
14. Find Us in Real Life: 1624 Hobbs Drive PO Box 491 Delavan,
Wisconsin 53115 Tel: 262.725.4500 Find Us on the Web:
SignalfireProductions.com Twitter.com/_Signalfire_
Facebook.com/Signalfire
