SOCIAL MEDIA 101 Molly K. Brush, Communications Specialist Entrepreneurship and Innovation Group Arizona State University

#sm101

OVERVIEW What is social media? Why social media? Social media platforms Social media and marketing strategy Building your brand with social media Social media do’s and don’ts Key recommendations

WHAT IS SOCIAL MEDIA?

SOCIAL THEN

SOCIAL NOW

DEFINING SOCIAL MEDIA “Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.”

-Tufts University Digital Communications

SOCIAL MEDIA IS: Interactive Collaborative Conversational User-focused Constantly evolving

SOCIAL MEDIA IS NOT: A marketing strategy A megaphone All about you

WHY SOCIAL MEDIA? Every company must be a media company. People are already talking about you. Can be implemented with limited financial

resources. Can easily measure results.

WHY SOCIAL MEDIA? Social media can help you: Reach new audiences. Build stronger relationships with your

customers. Respond quickly in the event of a crisis.

SOCIAL MEDIA PLATFORMS

HOW DO PEOPLE USE SOCIAL MEDIA SITES?

Social and professional networking Sharing photos, videos and other content Blogging and microblogging Events Reviews and ratings Location Social commerce

SOCIAL MEDIA AND MARKETING STRATEGY

SOCIAL MEDIA AND MARKETING STRATEGY

1. Define your marketing strategy. 2. Start small. 3. Create a plan. 4. Measure results. 5. Evaluate results and adjust as

necessary.

BUILDING YOUR BRAND WITH SOCIAL MEDIA

CREATE AND SHARE COMPELLING CONTENT.

BE CONSISTENT.

GROW YOUR AUDIENCE.

SOCIAL MEDIA DO’S & DON’TS

DON’T JUST BLAST OUT YOUR CONTENT.

DO FIND CREATIVE WAYS TO ENGAGE YOUR AUDIENCE.

DON’T BE RUDE, VULGAR OR CONFRONTATIONAL.

DO KEEP INTERACTIONS POSITIVE, RESPECTFUL AND PROFESSIONAL.

DON’T LET INTERNS OR LOWER-LEVEL EMPLOYEES HANDLE SOCIAL MEDIA.

DO ESTABLISH A SOCIAL MEDIA POLICY FOR YOUR ORGANIZATION AND PROVIDE SOCIAL MEDIA TRAINING FOR YOUR EMPLOYEES.

http://socialmediagovernance.org

DON’T SPAM YOUR AUDIENCE.

DO KEEP YOUR PERSONAL AND BUSINESS ACCOUNTS SEPARATE.

MOLLY’S KEY RECOMMENDATIONS

Be strategic. Start small. Make a plan. Measure results. Have fun!

Molly K. Brush 480.884.1812

molly.brush@asu.edu

Thank you!