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Welcome to Client Community
Crystal-Marie Sealy, MBA
President & Founder
Social Media Strategy Consultant
14 March 2015 © Successiory 2015 • www.successiory.ca
Table of Contents
Successiory
Purpose & Values
Services & Clients
Success Stories
Contact
14 March 2015 2 © Successiory 2015 • www.successiory.ca
Successiory – My Story
• Career Began. Ecology, HSE, Unilever.
2001
• Migrated solo to TO, Canada. Job offer.
2005
• Workaholism leads to Blackout #1.
2007
• Schulich MBA.
2008-10
• 5-min Paralysis & Blackout #2.
2009
• Working hard for my Own Clients.
2009-13
• Successiory Revised. Better Health.
2013-15
14 March 2015 3 © Successiory 2015 • www.successiory.ca
Successiory – Philosophy Community
starts Offline
Focus is Community 1st
Users – Fun, Info,
Inspiration
Entrepreneurs – offer those
Promote 20%, Info 60%, Inspire
20%
Focus – Clients, not Everyone
Follow Content, not who
Follows You
14 March 2015 © Successiory 2015 • www.successiory.ca 4
80/20 Strategy. Your Clients. Your Schedule.
Purpose & Values
14 March 2015 5 © Successiory 2015 • www.successiory.ca
Purpose
Sustainable Client Community
Best Practices
Your Schedule
Values
Entrepreneur Community
Pareto’s 80/20
Flexible Lifestyle
Services & Clients
14 March 2015 6 © Successiory 2015 • www.successiory.ca
• Strategy Program (5 weeks)
• Consulting (Retainer)
• Speaking & Workshops
E.A.S.Y. Social Media
• Consultants, coaches, authors, speakers
• 4+ years in business, with clients already
• Need social media but tight schedules
Successiory Clients
Services & Clients
• You with Successiory Create Strategy
• Strategy aligns goals & your schedule
• You Execute, Successiory Guides
• Feasibility Debrief – Refine if needed
• Manage Community – You or Successiory
E.A.S.Y. Strategy Program
14 March 2015 © Successiory 2015 • www.successiory.ca 7
Services & Clients
• Client Community on Entrepreneur Schedule
• Social media – Role & Best Practices
Signature Talk
• Create Your Content Calendar (Jan)
• Automation & Your Schedule (Mar)
• (Online) Strategy by Channel Series (May)
• Your Clients & Followers (Sept)
• Content & Who You Follow (Nov)
Signature Networking Workshops
14 March 2015 © Successiory 2015 • www.successiory.ca 8
Services & Clients 80/20 – Who &
What Matter Most
Genuine, Sustainable
Client Community
Social Media on Your Schedule
No Room for Distraction, Overwhelm
Connect wherever You are in the World
14 March 2015 © Successiory 2015 • www.successiory.ca 9
Optimize your Time & Energy. Ideal Clients 1st.
Services & Clients
• Clarify: Goals, Audience, Tactics, Content.
• Automate: Effective yet on Your Schedule.
Why Strategy Matters
• Why (Clients) Should Follow You.
• Who You Follow – Content.
Community Policy
• Stay focused on why You’re there.
• Avoid being Overwhelmed. Distracted.
Ever-Changing Platforms
14 March 2015 © Successiory 2015 • www.successiory.ca 10
Success Stories
• 90-93% of community closer to ideal client profile.
Redefining Community
• 80-91% reported social media kept event top-of-mind.
Visibility
• 60-90% increase in repeat clients due to social media.
Repeat Business
14 March 2015 11 © Successiory 2015 • www.successiory.ca
Contact Successiory
•Calls: successiory.appointy.com
•w: www.successiory.ca
•e-news: eepurl.com/Xoa_D
Book Your Discovery Call
14 March 2015 12 © Successiory 2015 • www.successiory.ca
