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A Get Focused WebinarSocial Media for Business 101

15th Nov 2010

Clodagh S.HigginsInbound Marketing & Social Media Strategist

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By the end of this . . .

• Share your current business issues?

• Perceptions about Social Media?

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Get Focused Consulting Pty Ltd

We connect you and your organisation with the people you want to reach, online!

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So what is Social Media and why should I care?

Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*

*according to wikipedia

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2/3’s of the global internet population visit social networks

36% of AU’s shop online monthly6% weekly

I should care because . . .

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Visiting social sites is now the 4th most popularonline activity – ahead of personal email.

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Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly

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This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.

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Traditional Marketing

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How are we tuning out?

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Think . . . Attract not Force

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Inbound Education – Learning about your industry and other industries

Outbound Education – Teaching your prospective clients about new topics

Creating connections with industry peersCustomer Experience – Positive Conversations and

Negative FeedbackCompetitions - Offering special promotions to

Social Media Followers

How can Social Media be useful in your Business.

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How can Social Media be useful in your Business.

Specials – Giving Social Media followers discounts on products or services

Recruitment – Finding Talent for your companyPublic Relations – Self Promotion and handling

negative PRMarket Research – Before you launch new products /

services Inbound Marketing – Attracting new clients to your

website/business

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Why is Google important for your online marketing efforts to be successful?

65% of Australians who are online use google and search for products and services

Make it easy for those people to find you online

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Google’s Mission . . . . . . . . Is to organize the world’s information and make it universally accessible and useful.

Is your website and search strategy:-

1. Accessible? 2. Valuable? 3. Well Organised?

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What is a blog?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.

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A great blog in Action

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Profiling different channels

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Results

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Profiling different channels

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Action

Do a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what

you could do better.Get your web designer to set up a blog with RSS

Feed on your website.

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What is Linkedin?

Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.

http://www.linkedin.com

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How can LinkedIn grow your business?

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Action

Create a LinkedIn Account for yourself

Then go to the Questions section and answer some of the queries that are there which relate to your business.

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What is Twitter? http://www.twitter.com

Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.

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Florist in Perth

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Action

Open a Twitter account

Find out whole the major twitter players are in your industry and follow them

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What is Facebook?http://www.facebook.com

. . is a free social networking website launched in 2004 and today has more than 500 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.

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Action

Open a Facebook Account and create a page for your business

Define purpose of the page

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What is YouTube?http://www.youtube.com

YouTube is a video sharing website on which users can upload and share videos

It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.

If a picture paints a thousand words, whatCan video do?

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YouTube

It’s like having your own tv station for your business

Over 100,000,000 videos watched on YouTube every day !

My Business TV

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Personal Trainers

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Deliberate Action

Open a free google account and create your own You Tube Channel for your business.

Write a list of 3 How to Videos you can make

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Rule #1 – Listen Action - Set up Google alerts & Google Reader

Rule # 2 – EngageAction - Answer Questions on Platforms

Rule # 3 – MeasureAction - Set up Google Analytics on your websitewww.socialmention.comwww.topsy.comwww.additomatic.com

Basic Rules of an effective Social Media Strategy

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Small Business Owners Who Successfully Use Social Media

1. Commit weekly resources to creating content and engaging in social media.2. Have some methods of understanding how social media activity had an

impact on business results.3. Regularly generate content using blogs, Twitter, Face book or other social

platforms.4. Don’t try to do use every platform, instead focusing time and resources on

the social media channels that drive the best results for their business.5. Use social media to drive participation in offline events.

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Small Business Owners Who Successfully Use Social Media

6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.

7. Leverage social media to position their company as a thought leader within their industry.

8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media.

9. Use information and data from social media to drive business strategy. 10. Balance paid and organic search engine traffic.

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Have the knowledge, time and resources to do this yourself? Great !

If not hire a specialist and get your Online Social Media Strategy happening today!

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Questions ? Queries ? Concerns ? Feedback? Stories ?

Jokes ?

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How can I help you?

1. Twitter Workshop Sydney CBD on 29th of Nov for 2 hours

1. List of 50 Keywords & Competitor Analysis of your business

2. One on One Social Media Strategy and Content Plan

1. Free 30 Day Trial of Hubspot software

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See you Online !