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Social Media Training for Entrepreneurs
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@KareemSamara
Marketing is a Social & Managerial PROCESS
by which individuals & groups obtain what they
need & want through : Creating, Offering &
exchanging products of value to others
Satisfying Needs Profitably
Targeting
Positioning
A.K.A
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Retargeting/ Remarketing
CONVERSION RATE
A/B Testing
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Viral Content
CONVERSION RATE
LEAD Management
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Imperssion "1000
impression" (CPM)
Impression
Reach
Frequency
VS
VS
38
The Traditional Mental Model of Marketing (B2C)
39
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
40
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience
Know your persona
Social Media Marketingfor E-Commerce
You Vs. Them
Social Media Marketingfor E-CommerceListening
Understand their needs
Give it a Human Touch
Set the Expectations
Monitor & Measure
Turn Data into insights
it’s a long Journey, Enjoy it :)
