Internet Basicsfor Entrepreneurs

with your friendly internet guide Dave

The Goods• Teh Interwebs

• Domain Names

• Static Web Sites

• Dynamic Web Sites

• Secure E-commerce Web Sites

• Content Management

• Search Engine Optimization

• Keyword Marketing

• Web 2.0

• Social Media

• Blogging/Podcasting

• Measuring Success

Add your whatnots here.

Teh InterwebsIs this going to be on the test?

• Language Changeth

• How do people use the internet?

What can we learn from this?

• The mob rules (http://www.viddler.com/explore/mpesce/videos/12/).

• Communities can be affinity based without regard to geographic location.

• Boomers, GenX, GenY all see things differently.

Know your market.(Write this down. It’s important.)

Now the geeky stuff.

• Spiffy insider terms:

• Registered Domain Name: krusetech.com

• Domain Name: www.krusetech.com

• Domain Name: subdomain.krusetech.com

• URL: http://www.krusetech.com/

Domain Names

Domain Names

• Must be registered

• godaddy.com

• networksolutions.com

• Registrations expire and must be renewed!

• Registrations are assigned administrative, technical and billing contacts

Domain Names

• Without domain names, URLs would look like this: 192.168.12.164 (IP Address)

• Your registration points to a Domain Name Server (DNS)

• DNS is a service of your web host. It answers to requests to yourDomain.com and points to the correct IP address

Static Web Sites

• A collection of published web pages that does not change

• html + css + javascript + images = “client side” code

• No “back end” programming

• Online brochure

Dynamic Web Sites

• Have some elements which change depending on parameters

• “Back end” programming dynamically generates the “front end” code

Database Driven Web Sites

• Complex web application stores large amounts of information in a database

• E-commerce, portals, social media, etc.

• Most dynamic web sites use a database

Secure E-Commerce• Database driven - products and customer

information are stored in the database

• SSL (Secure Socket Layer) encryption puts the secure in secure e-commerce

• SSL Certificate granted by a certificate authority verifies the authenticity of your encrypted site

• Payment Gateways handle credit card billinghttp://authorize.net/resources/howitworksdiagram/

• You will need a merchant account

Content Management Systems

• Edit your own site content without knowing anything about web development

• Many CMS’s are browser based. You can update your website using nothing but your browser

Search Engine Optimization

• SEO “is the process of improving the volume and quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results for targeted keywords.” - http://en.wikipedia.org/wiki/Search_engine_optimization

• Resources

• http://www.google.com/support/

• http://searchenginewatch.com/showPage.html?

page=2156511

Web 2.0

This is where Dave launches into a wild explanation about the history of the internet and the evolution of human

communication in conjunction with advancement in web standards. There will be many passionate hand gestures.

Blogs and Podcasts

• They’re not just for kicks and giggles. They can enhance your web presence.

• blogger.com, wordpress.com

• apple.com/podcasting

Measuring Success

• Objective results

• Web site analytics

• Google analytics

• Conversion Rates

• Subjective Results

• Visibility

• Credibility

Setting Goals

• Make it easier for customers to get information

• Increase sales calls

• Enhance the company’s image

• Build community

• Sell stuff

Getting to Work

• Define your audience

• Determine your visitors’ needs

• Create an outline

• Find a development firm or DIY

• Don’t suckhttp://webpagesthatsuck.com/

Other resources we talked about

• Google Adwords - keyword advertisinghttps://adwords.google.com/select/Login

• DIY online site creators

• Google Pages http://pages.google.com/

• Network Solutions Site Builder http://www.networksolutions.com/create-a-website/

• GoDaddy site buildershttps://www.godaddy.com/gdshop/hosting/hosting_build_website.asp