Linked in lunch n learn

01/01/2010

Representing Defaqto

on LinkedIn

INTERNAL TRAINING USE ONLY

Presented by Grace Simmons

Date: 4th May 2011

Better financial decisions

Who uses LinkedIn?

LinkedIn now has 100m users worldwide.

6m users in the UK – including 70,000

recruiters.

A new user joins LinkedIn every second.

59% LinkedIn users are male, 41% female.

Most widely represented age groups are 25-34

and 35-54 with 36% of users each.


Users by Industry


Why use LinkedIn?

To source candidates directly.

To create an interesting profile that will make

prospective candidates want to come and work

with us.

To build our brand through increased online

presence.

To connect with others in the industry – share

knowledge.


Creating a profile


Summary


Experience


Education


Recommendations


Additional Information


Creating your profile: Summary

Remember that LinkedIn is a

professional business tool and

that by using it you are

presenting yourself as an

ambassador for Defaqto.

Upload a suitable photo.

Customise your profile url.

Use copy from the Defaqto.com

website and your Job

Description to update your

Experience section.

Make your profile interesting.

Be naïve – you may be

contacted by recruiters.

Write recommendations for or

Defaqto employees.

Share links or other online

information on your LinkedIn

account unless you are sure it is

appropriate.

DO DON’T


Building your network

• Search for family members, friends, old classmates, current or past

colleagues etc. In most cases you have to have their email addresses to

connect in this way.

• Visit a member’s profile and click the Add to My Network button to the

right of the member’s picture. You can also add a short personal message.

• Click on Contacts, then Imported Contacts. From here you can pick and

choose people who are connected to you in ways other than LinkedIn, and

invite them to connect.

• Click on Contacts, then Add Connections. This will ask you for your login,

then will allow you to search your email contacts to find people you know

who you can ask to connect.

• Join up to 50 groups and invite every group member to connect with you.

You don’t need an email address, because you’re already connected

through the group.


Searching LinkedIn


SO YOU’VE STARTED TO

BUILD YOUR NETWORK –

NOW WHAT?


LinkedIn as a recruitment tool

• Status Updates.

• Groups – job discussions.

• Send messages to your connections.

• Advanced Search.


Connect with your connections!


Get active within your groups


Get your questions answered


Advanced search


Boolean search

• And narrows a search by

combining terms: cats AND

dogs

• OR expands a search to

include results that contain

either of the words you type

in: cats OR dogs

• NOT narrows a search by

excluding certain terms: dogs

NOT cats

• Basic commands are AND, OR and NOT.


Boolean search cont.

• Use “...” to input a phrase eg. “financial

services” these words must appear next to

each other in this sequence.

• Use a * to bring up a word in all it’s

possible forms eg. invest* would bring up

invest, investments, invested etc.

• Use brackets to group commands together

in a logical way eg. “financial services” and

(invest* or funds).


Summary

• Be yourself!

• Be a good ambassador for

Defaqto.

• Build quality relationships

with your connections.


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Business

Linked in lunch n learn