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Freshle is a fun and clever startup management tool, based on Business Model Canvas, Lean Startup and collaborative intelligence.For startups:Keeps focused on business model search process.Moves forward using gamification. Helps to decide what to do next using information about what other startups with close or similar business model did in the same situation. For investors:Filters startups according criteriaCompares startup with each otherMonitors startup progress
What’s the problem?What’s the problem?What’s the problem?What’s the problem?
Startups:
99% startup death. Lack of experience. Poor
community outside technology hubs. Not enough
support on early stages. The same pitfalls.
Investors:
Depend on their reference network, because it is
the only way to check commitments of the team.
Can’t get facts about how this team deliver
results until invest in. Have to believe in stories.
Our solution is Our solution is Our solution is Our solution is FreshleFreshleFreshleFreshle
For startups:
fun and clever startup management tool, based
on Business Model Canvas, Lean Startup and
collaborative intelligence. Help to stay focused,
move faster, give suggestions what to do next.
For investors:
Smart source of startups to invest in, filtered and
benchmarked by significant criteria's, including
their progress and ability to deliver results.
Tool for monitoring progress of invested startups.
Knowledge baseKnowledge baseKnowledge baseKnowledge base
It is the base for all rest magic
Our main principles:
All startups are
organized into groups
according to business
model elements
combination
All startup’s activity is
organized into a chain
of business models
each steps
For startups:
Keeps focused on business model search process
Moves forward using gamification
Helps to decide what to do next using information about what
other startups with close or similar business model did in the same
situation
For investors:
Filters startups according criteria
Compares startup with each other
Monitors startup progress
FreshleFreshleFreshleFreshle functionalityfunctionalityfunctionalityfunctionality
Startup’s main pageStartup’s main pageStartup’s main pageStartup’s main page
Bechmarked with other
startups with close
business model
Suggestions pageSuggestions pageSuggestions pageSuggestions page
Steps other startups with
close business model
made to validate it
Market signals:
Startup accelerator’s count growth. Since 2010 it’s changed from
34 to 64.
The venture capital industry raised $5.6 billion in the fourth
quarter 2011, 162% more than the year-ago period.
Our market:
Millions of entrepreneurs all over the world, corporate innovation
departments, who are searching for new business model.
Thousands of business angels and investors.
Trends:
Many services for startups appeared in 2011 and many of them
use Lean Startup and Business Model approaches, so, market is
ready and people know about methods we use.
Market and opportunityMarket and opportunityMarket and opportunityMarket and opportunity
Paid accounts for startups
Paid accounts for investors
Advertisement and analytics
Business modelBusiness modelBusiness modelBusiness model
Our russian top Google blog
about startups – 3500 subscribers
Business incubators
Referral, social media, blogs
100+ entrepreneurs and 20+
experts we’ve talked with
13,5% conversion on our
Coming Soon page
83% told us they need it
MITEF Awards, WebReady
50+ startups from 5 countries
are waiting for our beta
Applied to MassChallenge
Revenue: Channels:
Traction: Achievements:
Live help for entrepreneurs:
Mentors, experts
Conferences and meetups
CompetitorsCompetitorsCompetitorsCompetitors
Online help for entrepreneurs:
Blogs and internet sites
Services for startups:
leancanvas.com,
leanlaunchlab.com,
launchnow.co, etc.
Only in big tech hubsOnly occasionally
No real help
24/7 access, relevant to startup’s BMC and situation
Push and engagement by game mechanics
Speed, progress tracking and benchmarking
Real help and tips from collaborative intelligence
Our advantages:
It is about first mover advantage:
Y Combinator was first in offline. We
are the first in online world.
When it’s a new thing and it’s needed,
target audience will try it easily.
ProtectionProtectionProtectionProtection
And network effects:
More users – better knowledge base
Better knowledge – more users
And all users are interested everybody
else to be there
To repeat it after 2 years – is like to repeat Wikipedia
Customer development
CEO
Michael Kechinov Jane Smorodnikova
………… …………
Our teamOur teamOur teamOur team
Experienced and passionate
Product development
CTO
Our plansOur plansOur plansOur plans
Closed beta in Russia, 100 startups
International beta, 500 startups, 1000 users
Alpha, 50 000 free users, 5 000 paid accounts
0,5 0,5 0,5 0,5 yearyearyearyear
1 1 1 1 yearyearyearyear
2 2 2 2 yearyearyearyear
Invest inInvest inInvest inInvest in
You can be sure in:
Professional and passionate team
Ambisious game changing startup
Value for your venture business
You can give us:
Some money)
Smart connections
Your strategic vision
We can give you:
PR
ROI
Fast growth
Your connections
Call us today!Call us today!Call us today!Call us today!
Visit our Coming Soon atMentor.freshle.comMentor.freshle.comMentor.freshle.comMentor.freshle.com
Russia | 2011
Jane Smorodnikova
