Five ideas for native advertising

Michael David Wilson

Writes for adspeed.com. Favorite topic latest ad serving technologies.

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When is an ad not an ad? While that may seem like a bit of an odd

question to ask, we can almost guarantee that you have read an ad

online and not been aware that it was in fact trying to sell you

something. Native advertising is pretty similar to content marketing in

some ways, but it is actually delivered in a format that fits perfectly with

the site on which it is being displayed. Something that may read like an

informative piece of content may well in fact be a sponsored piece that

the advertiser paid to have on the site. It’s a great way to earn site

revenue whilst getting content that fits perfectly with your chosen niche.

Here are 5 great native advertising ideas:

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Sponsored Blog Post

It can be hard to continually have to come up with content for the blog

on your website, so why not have someone pay you for the privilege of

doing so. Sponsored blog posts are created by the advertiser, and are

usually delivered in a style that is akin to a written infomercial. What

you don’t get with these types of posts is a hard sell, as the goal is to

inform and get the reader interested in what is being discussed in the

piece. The advertiser will often include some sort of call to action that

prompts the reader to want to learn more. You should retain the right to

edit the article to make sure it is indeed useful for your audience.

Endorsement Article

Many advertisers will pay for clickthrough’s from your site, and an

endorsement article is a great way to deliver them. All you need to do

is create a suitable article that endorses a product or service.3 out of 6

You need to strongly believe that product or service offer a good value

to your site visitors. Within that article, you will add text links, videos, or

images, that go to the website you are endorsing. You may be paid per

visit, or perhaps a sales commission if people buy after clicking

through. You will need a capable adserver to handle the ad tracking.

Infographics

People tend to love infographics, as they are an easy way to absorb data

without having to wade through a lot of text or numbers. An infographic is

usually a visual representation of specific data, delivered in a way that is

big, bold, and easy to read. If you have visitors who don’t spend a lot of

time on your site, these infographics are a great way to grab their attention

quickly. The infographic can be sponsored by a company and it must fit

your site and industry. For example, you have a website discussing deals

both online and in store. As an advertiser, Amazon can create and publish

an infographic comparing time people spent making purchases online

versus in brick-and-mortar stores. 4 out of 6

Sponsored Poll

If you run across a site that has a short survey or poll on the main page, it’s

easy to give your opinion. It gets even easier if the sponsor offers up some

sort of reward for your input. The great thing about polls is that they take up

very little space, yet they are very hard to ignore. The result could be used

by the advertisers for market research or customer feedback.

Use Existing Articles

If you regularly add content to your site, you probably have a varied

selection of content to draw on. If you want to continue to have that content

work for you, you can match existing articles with potential advertisers and

contact them. If you can show that you have an active and high-quality

audience, advertisers will be more than happy to pay to have as many

leads as possible sent their way.

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Find the most popular articles or pages on your site. Think of the most

suitable and potential companies who might want to put their ads onto

those pages. Contact them and present the page metrics and audience

demographics.

AdSpeed ad server is a reliable & powerful ad serving and ad management

solution that serves your ads, tracks impressions & clicks and reports ad

statistics in real-time. Driven by the latest ad serving technologies, the goal

of Adspeed adserver is to provide a reliable platform that can help in

executing online advertising strategy more efficiently.

Thank you for spending your precious time in reading this article.

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